AMP 204: The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets

Does your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits.

Today’s guest is Jim McCarthy, CEO and co-founder of Goldstar. With more live shows, concerts, and other events going digital, Goldstar quickly created Stellar. Within just a few months, the new streaming and ticket platform launched to help organizations continue to make money.

 

Some of the highlights of the show include:

• New Normal? Pandemic shutdown forced switch from live to online events
• Stellar Solution: Learning curve to what does/doesn’t work with digital events
• Live vs. Digital Events: Either, neither, all, or nothing, which will people prefer?
• Goldmine for Goldstar? Make, film, stream new forms of online entertainment
• Pros and Cons: More people and money, different expectations and experiences
• Getting Started, Going Digital:
  • Commit to quality not money to build/market product or service
  • Make thoughtful and aggressive use of assets (i.e., mailing lists)
  • Utilize existing audiences/fans plus geo target platforms
  • Promote partnerships and other distribution channels

 

Links:

• Jim McCarthy on LinkedIn
• Goldstar
• Stellar Tickets
• Ben Sailer on LinkedIn
• CoSchedule

 

Quotes:

“This toolset, some other knowledge, and some marketing skills can really enable them to use online events to their great advantage.”

“We just want everybody to be able to survive the crisis and thrive by learning how to make online events that are great.”

“I don’t know about you, but I'm ready to get out a little bit more and go have some fun.”

“For every one person you successfully get in the door to enjoy the show or the event, there's 99 or maybe even 999 people who would be there if they could, if they knew about it, or if it was available to them. This is just a huge marketing opportunity.”