Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2022
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Oct 13, 2020

Do you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year's worth of content in one day for a specific channel through the power of repurposing.

Today’s guest is Shaina Weisinger from Repurpose House. Shaina talks about how to make the most of your time and resources, while using less effort to make your ROI go through the roof.

 

Some of the highlights of the show include:

  • Purpose of Repurpose House: Help those struggling with repurposing content
  • Savvy Digital Marketing Strategy: Video production at same time in same place
  • Pain Points and Pieces: Changes to content takes too much time and effort
  • Repurposing Content vs. Creating New Assets: Cost- and time-saving benefits
  • Chasing Content: Creating content that’s impossible to keep up with every day
  • Content Map: Be in better place before making content and measurable results
  • Where to start? Go through content that crushed it to start finding small snippets
  • Cutting Corners: Avoid sacrificing quality for speed when repurposing content
  • Headlines: Make them catchy and include a number whenever possible
  • Data: Go with your gut, trends, and results from studies to spread the word

 

Links:

 

Quotes by Shaina Weisinger:

“If you can map all of that out before you sit down and make content just to make content, I think that you're in a much better place.”

“You want to know what your strategy looks like and why the content you're putting up there matters.”

“It's absolutely doable. If you take the time to sit down and really create the strategy, it's a no brainer. You can supplement your social media calendar with other things.”

“if you have a library of content...that's how you're going to fill your calendar and you don't even have to create new content.”

0 Comments
Adding comments is not available at this time.