Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt during times of crisis.
Today’s guest is Tony Guarnaccia, a brand consultant, founder, and author. He knows how to turn businesses around and out of tailspins. If you don’t know what you don’t know about how to grow a business, you and your business will fail.
Some of the highlights of the show include:
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Quotes by Tony Guarnaccia:
“You want to make sure you are sustainable.If you don’t have a sustainable business and it’s not profitable, then you don’t have a business. You’re going to go out.”
“Now is the greatest time to expand your market share.”
“The problems that your customers or clients are experiencing are the opportunities for you to sell.”
“I’m a believer that money is always there, it just shifts.”