Why are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results that they produce. Also, content promotion with traditional channels is harder to do.
Today’s guest is Jonathan Gandolf from The Juice. He talks about a better way for content marketers to produce and distribute value. Curation is actually more powerful than creation.
Some of the highlights of the show include:
Links:
Quotes from Jonathan Gandolf:
”What ends up happening is we create really compelling content, but then we end up going to the same channels and the same audience over and over and over again.”
“You hit this law of diminishing returns. You’re getting less returns out of that same audience. The only way to get more returns is to create more content. You end up on this hamster wheel of content creation.”
“Nobody, right now, is looking for more content. They’re just looking for the right content.”
“Curation is actually more powerful than creation.”