CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has the core content calendar gone through a lot of changes, but so has the company.
Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule, which now offers multiple different product lines under one brand name. Nathan explains how CoSchedule made pivots and tackled some risks and challenges. His advice will help you navigate from being one company that makes one product and expand to one company that makes four products.
Some of the highlights of the show include:
Links:
Quotes from Nathan Ellering:
“We're aiming to create experiences that help out people who really are being marketed to...from a customer service perspective. That's been really fun so far.”
”We were working a lot with bloggers and we discovered many years ago that marketers are starting to turn to blogging as a great way to do content marketing.”
“We identified the need that they had to just organize everything in one place. We say those words all the time. They really resonate with people.”
“We want every experience at CoSchedule to be a positive one and one that lasts a lifetime of you being a marketer.”