Data and thought leadership are two things that work better together, especially in public relations and content marketing.
Today’s guest is Amy Littleton, Executive Vice President of Public Relations and Content at KemperLesnik. Amy talks about how to make thought leadership more accurate and authoritative to land massive PR wins. She knows what it takes to use data-backed insights to tell stories that earn media attention.
Some of the highlights of the show include:
Links:
Quotes from Amy Littleton:
“Even the way that we search for news and information in our personal lives, in business, you’re looking for news and information, and you can get that from multiple sources.”
“The first thing you would do is lose trust with your audience if you put out crappy content. You’re not going to get people to want to come back to you for information if the information you put out is really a marketing piece disguised as thought leadership.”
“Data can come from anywhere. I think your own curated data, third-party data, information that you’ve found that is already publicly available, and any combination of that, can help you to inform a thought leadership piece.”
“It’s about credibility. You want your piece to have credibility.”