Setting aggressive marketing growth goals can be intimidating. Some marketers set the bar too low and try to achieve goals that seem impressive but decline year after year. Marketers want to help their organizations succeed but also set accurate expectations for stakeholders.
Today’s guest is Darrell Amy, author of Revenue Growth Engine. He talks about how marketers can easily set, accelerate, and achieve ambitious and aggressive marketing growth goals to succeed.
Some of the highlights of the show include:
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Quotes from Darrell Amy:
“I am passionate about helping companies hit their growth goals, specifically by aligning sales and marketing to achieve those goals.”
“When sales and marketing are not aligned, it really slows everything down.”
“You can drive a lot of revenue with an audience where you already have permission to communicate with them.”
“One of the most important cylinders in your revenue growth engine is really considering the onboarding process.”