Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!
Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.
Some of the highlights of the show include:
- A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects.
- What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing.
- Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition.
- What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent.
- Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation.
- An explanation of keyword strings and how they play a role in search engine optimization.
- Ann’s best piece of advice for someone brand new to keyword research.
Links:
Ann on LinkedIn
Internet Marketing Ninjas
MyBlogU
MyBlogGuest
Google Keyword Planner
CoSchedule
The Ultimate Content Marketer’s Guide to Keyword Research
Quotes by Ann:
“Keyword research is evolving and it will be there for many years to come.”
“Brainstorm with your team and write down which terms describe your business best.”
“Don’t try to optimize everything. Focus on creating in-depth content.”