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Mar 14, 2017

Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.

Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.

Some of the highlights of the show include:

  • Information about Grammarly and what Celeste does there as the social media manager.
  • Some of the most common grammar fails that tend to come up time and again, no matter who the person is or what the industry is.
  • The social media strategy that Celeste focuses on for Grammarly, including efficiency and tone.
  • Some of Celeste’s favorite social media mistakes that she’s seen.
  • How Celeste puts out engaging and effective social media messages.
  • Some of the top things that Celeste has done to influence social media growth for Grammarly.
  • How Celeste was able to grow Grammarly’s Instagram followers at an exponential rate.
  • The process that Celeste will be using to make the National Grammar Day celebration a success this year.
  • The core values of Grammarly and how they are implemented.
  • Celeste’s best advice for marketers who want to build their presence on social media.

Links:

Grammarly

Celeste on LinkedIn

CoSchedule

 

Quotes by Celeste:

 

“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”

 

“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”

 

“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”





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