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Actionable Marketing Podcast

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Apr 18, 2017

It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.

SEO

How to optimize your content to rank well in search engines

  • Help your audience find your content online

Steven Jensky – SEO Mastermind

Having great content doesn’t mean you’ll rank high or that people will even find you

Think of the customer journey and the keywords they’ll be using

Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.

Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.

 

Some of the highlights from this show include:

  • The ways CanIRank.com uses algorithms to find the best keywords for you and your brand that will really optimize your search engine ranking
  • Understanding search intent and how you can match your content with your desired audience and shopper
  • How to choose the best keywords that will work realistically to help your content rank high and outrank the competition
  • All the things that go into your content ranking, including page strength and page external relevancy
  • How to build page external relevancy by building relationships with companies and clients you like to reference in your content
  • Step-by-step breakdown of Steven’s writing process to help you plan, create, optimize, and promote your online content
  • Finding a way to automate the tedious stuff so you can spend your time creating content and connecting with clients

Links

Can I Rank

CoSchedule

Air Story

Grammerly

Hemingway

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