Storytelling is one way to grow your business. It piques the interest of potential customers, draws them in, and is sometimes the catalyst that converts interest into a sale. You probably have your own story to tell, but you also likely have the stories of others that could hold an important position on your website.
Today we are talking to Lelia King, the communications director at The Iron Yard, a software development school for adults. Lelia knows how to collaborate with others to find the stories that will inspire people to sign up for the programs. You can learn to harness the power of social proof to help your potential clients envision themselves finding success just like others have done. This is one episode you are not going to want to miss.
Some of the highlights of the show include:
- The story behind The Iron Yard, who makes up the team, and what Lelia does there.
- The planning process when coming up with a lot of content with a relatively small team, as well as how Lelia uses scheduling to ensure that there is a variety of content available.
- How the Iron Yard team weaves newsworthy and time-sensitive content into a schedule that has already been planned out.
- Why agility is such an important part of a marketing strategy.
- Why it’s important for The Iron Yard to share student stories and how stories help others envision themselves in those students’ shoes.
- Tips on finding the stories that you want to include on your website or in your advertising materials.
- The process that Lelia uses when it comes to storytelling and why sometimes a framework or formula does not work.
- Lelia’s best advice for someone who wants to start incorporating customer storytelling into their marketing strategy.
Links:
Lelia King
The Iron Yard
Yes We Code
Slack
Feedly
Asana
Jobs to Be Done
CoSchedule