Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode!
Some of the highlights of the show include:
- Information about GetResponse and what Krista does there.
- What a content hub is and an example of one that many listeners will recognize.
- Why a content hub is important and what type of information it includes.
- Factors that make a content hub launch a success.
- The process that Krista used to determine what needed to be included on the GetResponse content hub.
- A step-by-step approach to adding pieces of content to the hub, where to put it, and how to stay organized.
- How CoSchedule helps Krista and her team promote their content on social media.
- Tips for promoting webinars and other events.
- Thoughts on promoting infographics and how to optimize infographics for different platforms.
- How Krista leverages influencers and cultivates relationships that aid in content creation.
- The goals behind creating a content hub and the achievements that GetResponse has reached.
- Krista’s best advice for getting a content hub started.
Links:
Krista Wiltbank
GetResponse Marketing Hub
CoSchedule