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Actionable Marketing Podcast

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Jun 6, 2017

Do you have too much on your plate? Are you spread too thin? Are you constantly putting out fires? All of these are symptoms of a bigger problem, and oftentimes, that problem is a lack of prioritizing and planning ahead. If you see yourself in any of this, you will not want to miss today’s episode.

We are talking to Jana Barrett, the senior content marketing manager at GetFeedback. In her position, she needs to balance prioritizing with getting all of her projects done. Today we’re going to talk about setting priorities for your projects, coming up with great ideas, and getting it all organized so you don’t fall behind.

Some of the highlights of the show include: 

  • Information about GetFeedback and what Jana does there as the head of content marketing.
  • How Jana finds a balance between strategic work and executing projects, particularly on the importance of seeing the forest for the trees and not getting caught up in minutiae.
  • Jana’s system for time management: How she uses calendars and spreadsheets.
  • Why it’s important for a marketing team to get feedback from a sales team and how this strategy helps the marketing team get closer to the customer.
  • Where Jana’s first marketing ideas came from during her earliest projects.
  • What the typical workflow looks like at GetFeedback, how they do their scheduling, and how far out they plan their content.
  • Jana’s best advice for someone trying to get more organized and set better work priorities.

Links: 

GetFeedback

CoSchedule

 

 

 

 

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