What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!
Some of the highlights of the show include:
- What Jordan does at CoSchedule as the content marketing strategist.
- Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next.
- Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan.
- Why documentation of a marketing strategy is vital to success.
- What Jordan found out about goal-setting when it comes to marketing, including the “trifecta” of documentation, goal-setting, and success.
- How often the most elite marketers conduct research.
- Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong.
Links:
State of Marketing Strategy Report (free download)
Joe Polizzi on documenting your marketing strategy
The Power of Habit
CoSchedule