AMP057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers

How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. Today she’s going to talk to us about using keywords well when creating content.

Some of the highlights of the show include:

• How Julia got into freelance writing, what made her start Express Writers, and what she does there.
• An overview of the content strategy at Express Writers.
• How Julia helps older content maintain a high ranking in the search engines.
• Why targeting low-competition keywords works.
• How Julia finds the keywords and what tools she uses.
• How Julie defines good content for Express Writers.
• Tips on weaving keywords into great content.
• Why long-form content is important when it comes to ranking.
• Where to focus first if you’re a content marketer just getting started with using keywords.

Links:

Express Writers

Julie McCoy

Rand Fishkin: How to Create 10x Content

SEMRush

Mangools

Julia’s Content Strategy Course

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