Podcasting: Many see it as an amazing opportunity but don’t really understand the nuts and bolts of how to begin, how it compares to other marketing channels, and how to evaluate your ROI. Today we’re going to change all that by having a great discussion with Sarah Rhea Werner, the host of the Write Now podcast. As a columnist for Forbes on the topic of podcasting, she’s definitely an authority on the topic. If you’ve ever considered podcasting, you won’t want to miss today’s episode!
Some of the highlights of the show include:
- How and why Sarah got into podcasting.
- The types of opportunities Sarah has had since starting podcasting that blogging wasn’t bringing her.
- Audience-building advice for marketing teams and companies.
- Why it’s so important to create your podcast based on what your listeners like.
- Tips on striking a balance between providing value and marketing yourself through your podcast.
- Why it’s important to make sure any selling that you do on your podcast is delightful, interesting, and fun.
- How a podcast is both similar to and different from different marketing avenues.
- Some of the tactical challenges and practices of podcasting.
- Sarah’s best final advice for a brand who is toying with the idea of a podcast.
Links:
Write Now Podcast
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