AMP072: Behind The Scenes Of Going Viral With Brittany Thompson Of Virtual Resort Manager

“Going Viral” became a marketing buzz phrase in the 1990s and describes a piece of marketing content that generates a mythical resonance with an audience and spreads uncontrollably. For example, Hotmail had the idea to add “P.S. I Love You” at the end of every email users sent. The result: Big success and signing up 12 million users in just 18 months. But how do you keep such momentum going? What business results and revenue growth does this kind of phenomenon drive?

In this episode, Brittany Thompson, social marketing and media manager at Virtual Resort Manager (VRM), talks about going viral for clients and how that shapes VRM’s marketing approach. Brittany knows how it feels - shocking, unbelievable, amazing, and exhilarating - to go from a few thousand to millions of fans and followers just overnight!

Topics Discussed in this Episode:

• Keep current on what’s happening and conduct research to determine what ideas are good for your industry
• Build a team by recognizing strengths and weaknesses
• Improve exposure and engagement with clients by auto scheduling posts
• Increase your company’s bandwidth
• Market your company and your clients at the same time
• Going viral is attainable when you know your audience’s wants and needs
• Keep the momentum going when successful by filtering content to meet clients’ needs
• Share your secrets, and learn from others
• Determine what makes the cut by filtering content by looking at analytics
• Emotionally resonate with your audience by knowing your brand better than anyone else

Resources:

• Virtual Resort Manager
• CoSchedule to automatically schedule posts; and its podcasts
• Write and send a review to receive a CoSchedule care package with sweet swag