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Actionable Marketing Podcast

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Aug 28, 2018

Our favorite thing about hosting the Actionable Marketing Podcast is picking the brains of  marketing heroes. So, we’re absolutely blown away by the amazing marketers we’ve gotten to learn from over the past two years.

To our listeners, you’re the reason we do this. It’s all about bringing the best of the best to you. To celebrate the 100th episode of AMP, here are some of our favorite guests, takeaways, and thoughts from more than 60 hours of marketing gold!

Some of the highlights of the show include: 

  • Janna Maron: No more frustration by banking content and scheduling it to auto publish; publish less, but at higher quality
  • Michael Brenner: The most compelling way to guide everything you do as a marketer - what’s in it for the customer, colleague, and company?
  • Brian Clark: His biggest marketing mistake was the curse of knowledge - a cognitive bias where you assume the audience knows certain things you know
  • Noah Kagan: Helped Mint scale to its first 100,000 users in less than a year; what’s your goal and timeline?
  • Andrea Fryrear: Marketers are asked to do new projects all the time, but prioritize and simplify backlog of projects to be successful; plan your work, work your plan
  • Joanna Wiebe: Describes how to go deeper than Calls To Action and into Calls To Value; clearly articulate the ultra-specific value on the other side of a click
  • Tim Soulo: You should write 2,000+ word articles to rank in search engines, but people don’t want to read - they want answers to questions to solve problems
  • Nir Eyal: Psychology of habit formation and how marketers can capitalize on it; every product you use is to modulate your mood and alleviate pain
  • Jeff Goins: Four qualities in best-performing posts - piece is well written, contains a compelling promise, keeps that promise, and wows reader with value
  • Rand Fishkin: Remarkable customer research determines TRUE influencer status and who to partner with for co-promotion; share what audience values

If you enjoy AMP, write a review on iTunes and send a screenshot of it to be entered into a drawing to win the 100th episode giveaway, which includes a $100 CoSchedule swag package, bundle of three marketing books, and $50 Amazon gift card!  

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