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Actionable Marketing Podcast

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Sep 4, 2018

Does your blog stand out from your competition? Does it provide experiences that make prospects want to come back? If your blog is boring, what does that say about your products and services? But if your blog content is engaging, imagine what your target audience will think about them. 

Today, we’re talking to Barry feldman, mastermind behind Feldman Creative. In this episode, Barry shares some tips on what to do and not do to create standout content, build an audience, and offer awesome experiences through your content marketing. 

Some of the highlights of the show include: 

  • Biggest impediment for content marketing success is tunnel vision, where companies focus explicitly on a blog but nothing more; expectations are unreal
  • Think about the entire content marketing funnel - capturing emails, building a community, and building a relationships; a blog is just a piece of that process
  • Build an audience; create assets that excite people and don’t depend on one channel
  • Barry’s experience with The Article Factory, a cheap content farm; you get what you pay for
  • Barry’s price for articles is higher because he understands SEO, writing, positioning, and conversion; he can help you reach your objectives
  • Blogs should be educational, entertaining, and inspiring; make customers the stars of your stories and showcase in-house/guest writers with opinions
  • High-quality content is so exciting that you want more of it; the purpose of a blog content is to get someone to subscribe to your Website
  • Invest more time and resources to create quality content; bigger is better
  • Successful content marketers position themselves as experts in their field; communicate authority with your posts
  • Content Marketing: Keep trying, roll with the changes, take it seriously; success isn’t instant and you don’t hit a homerun every time

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