Marketers usually have many goals—sometimes too many. And let's not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers.
Today, we're talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans.
Some of the highlights of the show include:
- Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution
- People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel
- Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them
- Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness
- Convert traffic into email subscribers by understanding users and what's going to get them to take action; see where people are going on your site using analytics
- Pop-ups and lead captures sometimes get a bad rap; it's because you're not presenting the right message, at the right time, to the right people
- Content upgrades are a lead capture within a blog post - it’s a pattern interrupt; quizzes, challenges, and games also work well
- When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community
- First email should welcome people, share your story, and introduce you; can include a video or downloadable
- First Email List: Start with people you know; let them know what to expect, what you're going to share, and what value you're going to provide with a call to action
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