Do you love podcasts? Of course, you do. And you’re not alone. About 48 million people listen to them each year - up 6 million from last year. One-third of Americans (ages 25-54) listen to podcasts monthly, so they’re not just for nerds anymore. It's not too late to jump in the game. The time is now. Want to start a podcast? How do you it? How much does it cost? What equipment and technology will I need? How do I land the best guests?
If you don't even know where to begin, fear not. Nathan Ellering and Jordan Loftis of CoSchedule are here to talk about the early days of the Actionable Marketing Podcast (AMP) and lessons they learned along the way.
Some of the highlights of the show include:
- AMP podcast was created as a supplement to CoSchedule’s blog and reach new audiences
- Smart people use CoSchedule as a tool, so the podcast gave the company an opportunity to build relationships with them
- Finding guests can be intimidating; start with those around you,then feature customers and their stories and experience using your product and services
- AMP was initially focused on content marketing; but people who do content marketing, do it as one part of marketing - that's not all they do
- AMP gives you helpful information, and expect you to act upon it
- If you want a podcast, start simple with just a microphone, room, and people to talk to; that's all you need - don’t over-complicate it and learn as you go
- Listening to and looking at yourself at first is weird; may sound like a 12-year-old chipmunk and look like Harry Potter in flannel
- Ultimately, when it comes to podcasts, it's about the content - whether it gets shared and how it connects with people
- High-priced and high-tech mics and other equipment are not necessary; keep the cost low when starting a podcast - look around to see what you already have
- Necessities: Mic, filter for that mic, Internet connection, call recorder, and quiet room; use Libsyn or some other podcast hosting option
- Interviewing: Can be kind of a nerve-wracking experience - do it to learn it; #1 thing when interviewing is to be the listener's advocate or sit in the listener's seat
- Build credibility to snag big-name guests; but don’t try to just name-grab, invite people who you think highly of and offer incredible value
Links: