AMP122: The Future (And Present) of Voice Search & SEO With Jeremiah Smith From SimpleTiger

Is the future of voice search happening as we speak? Are we really in the middle of a voice search revolution? Are you part of the 41% of adults or 55% of teenagers who use voice search daily? By 2020, at least 50% of all Internet searches will be through images or speech.

Today, we’re talking to Jeremiah Smith, founder and CEO of SimpleTiger. He breaks down how voice searches will impact SEO, algorithms, keywords, and research. Also, he shares how marketers can optimize their content in a voice search world.

Some of the highlights of the show include:

• Pulse and perspective on current state of voice search
• Search Categories: General and transactional
• What’s the intent of voice search? Good answers, no advertising
• Indirect Commercial Intent: Customers become comfortable with and trust voice devices enough to conduct commercial searches to buy something
• Search engines using artificially intelligent rules and inputs to deduce output
• User engagement metrics trumping every other ranking metric in Google
• Google: Changing from a search engine to an answer engine?
• Evolution of old vs. new types of search; people need to rethink how they search
• Conversational marketing created to address surge of conversational searches
• Optimize content for voice search by answering searcher’s intent for any keyword
• Prepare for voice search by keeping things the same, read SEO documentation

Links:

• SimpleTiger
• Google Study
• Comscore's Presentation on Future of Voice
• Amazon’s Alexa
• Apple’s Siri
• Google Assistant
• Bing
• Write a review on iTunes and send a screenshot of it to receive a CoSchedule swag package!

 

Quotes by Jeremiah Smith:

“Market domination, in terms of voice search as an interface, belongs to Amazon.”

“I don’t think we need to be nervous and be scared because this artificially intelligent engine, at the end of the day, is doing something to produce a result for a company.”

“Your SEO schemes aren’t going to work any more. Your need to actually start pleasing your customers. It’s a much more blunt game that were playing now.”

“The way that we search for things also says a lot about the type of result that ought to occur.”