Do you have a podcast? Why not? What does it take? Learn how to launch a successful podcast—no experience necessary. Just start it, and stick with it.
Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule. He started the Actionable Marketing Podcast (AMP) from scratch nearly five years ago. He shares some of the lessons he learned to help listeners create their own show.
Some of the highlights of the show include:
- Why launch AMP? Move beyond blog to share similar goals and solve problems
- Strategy: Kickstart conversations to connect with customers and industry experts
- Fail Fast Philosophy: Share lessons learned and mistakes made with audience
- How long does it take to gain traction and traffic? Long-term program that involves ratings, reviews, and subscribers
- Notable Names: Get great podcast guests, such as coworkers, micro-influencers, and experts with existing followers
- Favorite AMP Memories: Feeling nervous to experiencing outpouring of support
- Top Tips:
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- Don’t overthink things
- Build interview skills
- Know recording quality matters
- Hire professional editor
- Utilize host provider
- Plan ahead to create content
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