Do you prefer shorter or longer content? As marketers, you can use the curiosity gap concept to attract and retain your audience’s attention.
Today’s guest is Andrew Davis, a well-respected marketing keynote speaker who helps people around the world solve marketing and business challenges. He describes how marketers can create content that encourages their customers to take action, stay engaged, and keep coming back for more.
Some of the highlights of the show include:
Links:
Quotes by Andrew Davis:
“It’s not the fact that they have no time. It’s just that they don’t want to make time to consume your content.
“Stop blaming the consumer for having no time or having a short attention span. It’s our job to create content that earns their attention.”
“The more stuff you take out of your content to make it shorter, the less consumable it is.”
“A curiosity gap is just a void between what you know and what you want to know.”