Do you dread going to work? Does it impact your productivity? How can companies improve their culture? It’s not about putting ping pong tables, napping pods, and laundry services in the workplace.
Today’s guest is Wayne Mullins, founder of Ugly Mug Marketing. Wayne has consulted on some of the world’s biggest brands. He has gone from being a culture skeptic to a firm believer in the power of creating self-accountable cultures to help companies achieve their full potential and productivity. Wayne provides a rational and practical way to think about company culture.
Some of the highlights of the show include:
- Old School Approach: Results-focused marketing that goes back to the basics
- Components of Self-accountable Culture:
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- Activity and accomplishment are two different things
- Accountability flows from within, not from the top down
- Each individual’s ability to quickly and easily assess their goals
- Quantity vs. Quality: Improving company culture, improves company’s marketing campaign results for clients
- Aptitude and Attitude: How marketing managers can accurately assess potential hires for culture fit
- Culture Matters: How is it working for you? Are you constantly having to micromanage and fix mistakes?
- Consistency Creates Miracles: Culture is misunderstood as end thing to pursue instead of byproduct of components put in place
- Lead by Example: Foundation conversation around trust versus suspicion
- If unintentional about building a high-performance, self-accountable culture, then you’re intentional about building a low-performance, non-accountable culture
- Three steps to get started: Self-evaluation, scoreboard, and rhythms of accountability
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