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Actionable Marketing Podcast

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Mar 3, 2020

What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition. 

Today’s guest is Nadya Khoja, Chief Growth Officer at Venngage. Nadya developed a simple yet effective process known as the Goals, Research, Authority, and Promotion (GRAP) Framework. Venngage uses it consistently to create and promote content that boosts Website traffic and delivers results. 

Some of the highlights of the show include: 

  • GRAP Framework: What it is and how it works
  • Goals: Grow faster, get more links, and create better content for conversions
  • Research: What is search engine optimization (SEO)? What content gets best conversion rates, drives traffic? What keywords rank?
  • Authority: Brand mentions from credible sources, quality press links, and data-driven, unique, and compelling content
  • Promotion: Outreach, optimization strategies, content clusters, and backlinks 
  • Company Culture: Tie in themes and trends (i.e., Harry Potter and Game of Thrones) to give data a narrative
  • EAT: Google’s take on ranking content customers want to consume should include expertise, authority, and trust

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