Why should content marketers start a podcast? How are podcasts different from other content mediums? What does it take to make podcasts possible and sustain success?
Today’s guest is Craig Hewitt from Podcast Motor and Castos. From first-hand experience, Craig understands how painful podcasting can be. It takes time, skills, and effort. He helps others get started to understand the value of podcasts.
Some of the highlights of the show include:
- Biggest Challenges: How brands position content and podcast presence
- Plan Ahead: Purpose of podcast, types of content, and brand positioning
- Podcast Popularity: Effective content, earning potential, and making connections
- Branded Content vs. Content for a Brand: What’s the difference?
- Podcast Perseverance: Be different to be successful or die in a sea of sameness
- Audience Podcast Series: How to start a podcast? How to grow an audience?
- Podcast Skepticism: Is it worth the investment? Why? Marketing toolbelt asset
- Recommended Gear: Microphone, headphones, and pop filter
- Measuring and Monitoring ROI Metrics: Depends on brand and podcast
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