Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less.
Today’s guest is Naira Perez from SpringHill Digital. She describes how to maximize marketing results with a minimal budget. Bigger budgets do not mean better results.
Some of the highlights of the show include:
- Why? Company isn’t doing well and economic environment is in downturn
- Communicate Bottom Line: Convince company that cutting marketing costs more
- Cost vs. Resource Center: Marketing can adapt to changing consumer behaviors
- Bigger Budgets: Does lack of budget inhibit marketers’ success?
- Audience Acquisition: Who are you talking to, and what are you telling them?
- What can you get for less? Consider existing clients and user-generated content
- Outsource: Need to do same amount of work with fewer people, hire freelancers
- Resources: Prioritize people over software due to irreplaceable knowledge/value
- Research and Reflect: Look at yourself and company—what can be done better?
- Recommendations: Find low-cost, high-impact tactics to prioritize opportunities
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