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Actionable Marketing Podcast

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Jun 16, 2020

Some apps skyrocket, while others fly under the radar and fade away. Apps that succeed apply simple, yet effective tactics that drive rapid growth and sustain revenue.

Today’s guest is Sean Casto, founder and CEO of PreApps. Sean’s #1 app marketing agency in the United States offers proven strategies and techniques to achieve launch, download, and other goals for apps.

Some of the highlights of the show include:

  • 10X Revenue Model: Sean’s straightforward framework for building, scaling apps
    • Step 1: Increase sales conversions
    • Step 2: Increase prices and premium offers
    • Step 3: Increase frequency of sales per user
    • Step 4: Increase product offerings
  • App Stats:
    • 90% of marketplace apps make less than $500 per month
    • 80% of app’s revenue comes from 20% of app’s customers
  • Roadmap: Begin with end in mind without reinventing wheel, getting distracted

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