Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2022
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Aug 4, 2020

It may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line.

Today’s guest is David Lemley, a brand strategist with Retail Voodoo. He has worked with beloved brands, including Starbucks, REI, and KIND. David describes what steps to take to future-proof business and brands to thrive and survive for sustained success.

 

Some of the highlights of the show include:

  • Branding’s Value: More than a logo—develop a truly authentic brand built to last
  • Past Background: Branding used to be all about making marks and doing things
  • Present and Future Branding: Promises you make, keep, and feel
  • New Things: Help food, beverage, wellness, and fitness brands win market share
  • Future-proof Brand: Plan to survive and thrive during unforeseen circumstances
  • Consequences: Loss of market share and impacts partner/customer relationships
  • Essential Component: Data and research from brightest minds erodes resistance
  • Future-Proof Process: Understand core audience to anticipate changing needs
  • Building Blocks: People view brands as personal identity with values and morals
  • Tasks, Tactics, and Tips: Read David’s book, Beloved and Dominant Brands
  • Vectors: Ingredient/technology, consumer preferences, worldwide, and relevance

 

Links:

 

0 Comments
Adding comments is not available at this time.