CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes to content marketing.
Today, we’re talking to Garrett Moon, CoSchedule CEO, about how to handle such competition when it comes to content marketing and his new book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results.
Some of the highlights of the show include:
Links:
Quotes by Garrett Moon:
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base.
Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, she’s the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. April’s book describes her point of view on positioning and offers a step-by-step process to perfectly position your product or service.
Some of the highlights of the show include:
Links:
Quotes by April Dunford:
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true. Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it!
Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and he shares his best tips on finding keywords, promoting your content, and standing out from your competition.
Some of the highlights of the show include:
Links:
Quotes by Tim Soulo:
Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon?
Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest and most valuable companies.
Some of the highlights of the show include:
Links:
Quotes by Nir Eyal:
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
These days, you need to create both a great Website and great content to rank on Google.
Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.
Some of the highlights of the show include:
Links:
Quotes by Brian Dean:
“You really have to create legitimately great content and a legitimately great Website to rank in Google.”
“Everything starts with a keyword with SEO.”
“They just regurgitate what’s already out there and that’s not the type of content that’s going to rank as well on Google.”
“There’s tons of ways to make your content more valuable than the competition.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
How much attention do you pay to keywords in your content?
For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place.
This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.
Today, we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. She talks to us about using keywords well when creating content.
Some of the highlights of the show include:
Links:
Quotes by Julia McCoy:
“Just having engaging writing is number one. You have to write to be read. Number two, you have to be super thorough on the topic.”
“Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic."
“Consistency is key. Whenever you start, give your audience something to look forward to.”
Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before.
Today, we’re talking to Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and has a steady stream of stuff on okdork.com.
Some of the highlights of the show include:
Links:
Quotes by Noah Kagan:
“I believe in hope in fantasy and fairytales in the real world or in the non-business world, but in business, no.”
“If you're not making mistakes, you're probably not experimenting enough.”
“At the end of the day, it really just comes down to you got to do it yourself... go and experiment yourself, go and promote something.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
Links:
Quotes by Rand Fishkin:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and buyers. It measures results to see if something converted or not.
Today, we’re talking to Joanna Wiebe, a conversion copywriter, creator of Copyhackers, and co-founder of Airstory. She is an absolute authority on copywriting and conversions.
Some of the highlights of the show include:
Links:
Quotes by Joanna Wiebe:
“It wasn’t the digital atmosphere we have today in marketing where everything, everything gets measured.”
“The real thing is we want to convert. We want more leads and we want more buyers. That’s what conversion copywriting is about.”
“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.”
“People want to click things. Mostly because they just want to move through life and get their problems solved.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn.
Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read the blog posts she writes every month is terrifying, thrilling, and core to CoSchedule’s growth.
Some of the highlights of the show include:
Links:
Quotes from Leah DeKrey:
“The number one thing that got us kicked off on the right foot was having that executive and managerial buy-in.”
“We aim to be the most in-depth blog posts that you can find on any topic on the Internet.”
“How much is too much? How much time is too much time? You're not alone in wondering those things.”
“Finding those sweet spots of keywords is really important for your content strategy. Otherwise, it's not going to be justified spending so much time.”
Today’s guest is Vassilena Valchanova, a digital strategist, trainer, speaker, and blogger. She talks about why it is important to plan content consistently with a repeatable and effective framework by sharing her blueprint for content planning.
Some of the highlights of the show include:
Links:
Quotes from Vassilena Valchanova:
“We don't spend enough time properly planning out what messages we’ll be sharing, what different types of content we’ll be promoting, and how we engage our audience in different channels and in different formats.”
“We start creating content that pretty much feels and looks the same because we're trying to push something out quicker and will go for just an image with a standardized template design rather than focusing on really creating something unique at that point.”
“What the content blueprint does is allow you to document that strategy in an easy-to-use format. ”
“The four different segments will be the mission statement, setting up the goals, channel plan, and topic plans.”
Content distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto the next piece before promoting and distributing the last one.
Today’s guest is Sarah Colley, a content marketer. She shares how to get started with distributing content or improve your current content distribution practice. It's time to start making distribution a real part of content strategy from the beginning.
Some of the highlights of the show include:
Links:
Quotes from Sarah Colley:
“It's about building conversations around content. It looks a lot different. It's harder to implement, but when you do it right, it really works.”
“A lot of people focus on distribution in terms of traffic and getting seen by as many people as possible. I totally disagree.”
“You can do a lot of distribution for free, completely free, but it just comes down to time.”
“My best strategy is just developing relationships with people that have audiences and people that don't, people that may eventually have an audience.”
Today’s guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS).
Some of the highlights of the show include:
Links:
Quotes from Georgios Chasiotis:
“Unfortunately, what I see is pretty much all websites are doing what every other website is doing.”
“Try new things, experiment, and fail a lot of times in the process of discovering new ways of generating interest and demand for our websites.”
“SaaS companies have struggled when it comes to organic search.”
“Everyone can play the content and backlinks game. Not everyone can build a brand and not everyone can create a wow moment for their website visitors.”
When was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it to someone? These days, a list of truly memorable video ads are few and far between.
Today’s guest is Matt Johnston with Guide Social, an agency that creates ads for all kinds of brands and products. Using and understanding the HERO System makes for memorable video ads that resonate.
Some of the highlights of the show include:
Links:
Quotes from Matt Johnston:
“The biggest mistake that people make is that they focus way too much on features and their product and things like that rather than focusing on the avatar and empathy and trying to connect with that person and tying it back to their pain.”
“The reason that someone will buy something from you or sign up to be a lead in your company is - it has everything to do with their own selfish needs and desires.”
“If you want to move them to act, you need to emotionally resonate with them.”
“Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.”
Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters.
Today’s guest is Denise Blasevick from The S3 Agency. Denise explains how to generate more positive reviews and how to handle negative reviews (or if you should deal with them at all).
Some of the highlights of the show include:
Links:
Quotes from Denise Blasevick:
“Some people aren’t worth mollifying.”
“If they have a legitimate point, try to do something about it in terms of the way you deliver your product or service, if you can.”
“The volume has to be right. The kinds of reviews have to be right, and the stars have to be right.”
“Your sixth sense online is reviews.”
Market consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less differentiation in the crowded market and inability to set premium prices.
Today’s guest is Max Traylor, author of the Agency Survival Guide. Max talks about how consultants and agencies can avoid pitfalls by productizing their services. Get paid on perceived value.
Some of the highlights of the show include:
Links:
Quotes from Max Traylor:
“You use the same things and you go through the same steps so that you can set and meet expectations every time.”
“If there’s no consistency in what you do, you don’t experience price premiums. You’re never known for that one thing.”
“We spend a lot of time developing self-worth and an attachment to the thing that we’re doing.”
“Fill your calendar with conversations with people that will pay you the most for the thing that you are uniquely good at.”
Freelance writers know that getting paid can be difficult, and managers of freelance writers know why processing those payments is difficult to get paid on time or at all. Some companies don’t have simple invoicing systems or solutions for fixing what’s wrong with their invoicing processes.
Today’s guest is Matt Saincome, Co-Founder and CEO of OutVoice and The Hard Times. OutVoice is a freelancer/writer invoicing platform that pays them with one click. Matt explains how to fix invoicing issues and get freelance writers paid on time.
Some of the highlights of the show include:
Links:
Quotes from Matt Saincome:
“The problem is very clear. It’s the way that content creators are paid for freelance work is stone-age-level bullshit. It’s nonsense. It shouldn’t be done this way.”
“People don’t get around to upgrading their tools elsewhere, and there’s these really intense inefficiencies that fester in their businesses.”
“OutVoice uses automation, CMS integration, and a more purpose-built invoicing solution.”
“If you have better tools, you’re going to like your co-workers a little bit more. You’re going to like your job a little bit more.”
Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and services that your business sells. How can you create content on YouTube to not miss opportunities to reach potential customers?
Today’s guest is Adrian Lurie from Dragonfruit Media, a video marketing agency that specializes in working with businesses and creators specifically on YouTube. He explains why your business should be on YouTube and how to drive measurable business growth from it.
Some of the highlights of the show include:
Links:
Quotes from Adrian Lurie:
“Video is clearly a centerpiece of all online content and is becoming only more and more of such.”
“The nature of video is highly emotional and it engages more sensory perception than any other media.”
“Search your competitors on YouTube. At least one of them probably has a successful YouTube channel. They’re doing it and you’re not. They’re beating you.”
“Anyone can grow on YouTube. You have a million content marketers or SEO experts who all have hundreds of thousands of subscribers and they are all saying the same exact thing.”
Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is so difficult? There are a lot of reasons, but also a lot of simple solutions.
Today’s guest is Melanie Deziel, Director of Content at Foundation Inc. and author of The Content Fuel Framework. Melanie breaks down flawed assumptions about creativity in content and marketing and shares practical tips and processes to replace those assumptions to think more creatively and create better content.
Some of the highlights of the show include:
Links:
Quotes from Melanie Deziel:
“The Content Fuel Framework is essentially a system that you can use to tap into your creativity when you need to come up with content ideas.”
“We are much more creative, much more productive, and much more efficient when we have some level of organization around the way we approach coming up with content ideas.”
“Stop thinking of content idea as a single thing that is completely undefined. It has parameters.”
“Creativity just seems so inherently unstructured that it’s like sacrilege to suggest that we put some limitations on it to help us get there.”
In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter a store or contact a business. A lot has changed since Google conducted that research and published the ZMOT ebook. Now, it’s normal behavior and what consumers do online before deciding to make a purchase.
Today’s guest is Paul Mackiewicz, CEO and Founder of #Smart Marketing. He talks about how to hack consumer behavior using ZMOT. Businesses and marketers often overlook small details in their overall online presence that add up to a big difference between who wins or loses. Stay on the winning side by understanding when and where ZMOT happens for your customers.
Some of the highlights of the show include:
Links:
Quotes from Paul Mackiewicz:
“The best way really to conceptualize what ZMOT is, is just how our access to information through increased technology has changed how we get to that final decision-making process.”
“It’s very difficult to get eyeballs on your business, and what these directories and these review sites and social media allow you to do is quickly convert eyeballs to invoices.”
“Synergy - it’s a big thing with digital marketing, but I think a lot of marketing companies don’t talk about it enough and I think a lot of businesses don’t consider it enough.”
“It’s only going to become more and more important as foot traffic becomes less of a determiner - determination factor - for buying decisions.”
What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content and sales enablement has been done in the past to create experiences that better serve potential customers than static content.
Today’s guest is Isabelle Papoulias, CMO/Vice President of Marketing at Mediafly, where she oversees all of Mediafly's marketing efforts and works with its sales and business development teams to ensure continuous growth. She shares insights on how to break the sales and marketing mold using interactive content.
Some of the highlights of the show include:
Links:
Quotes from Isabelle Papoulias:
“Interactive content is content that allows for navigation that helps create a very constant experience for the buyer, ultimately.”
“It’s interactivity of the service of creating a highly engaging and custom consumption experience that really meets the needs of the buyer.”
“Not only does it make for a more enjoyable experience, but I think in a remote world especially, there is an aspect of edutainment.”
“So much of the buyer journey now is digital without a live person, without a rep that I know I’m definitely feeling the pressure of content needing to, call it, sell harder on its own.”
When customers leave negative reviews or complain about a brand or business on the internet, they just want to be heard, express their frustration, and want some sort of resolution. Businesses that take the time to reach out to unsatisfied customers can make things right. But how can they do that consistently and at scale?
Today’s guest is Dave Lehman, President and COO at Birdeye, a platform that allows local businesses to collect reviews, run surveys, and get referrals to better engage with customers. Dave talks about how businesses should make online reputation management a top priority and do it the right way.
Some of the highlights of the show include:
Links:
Quotes from Dave Lehman:
“Most people will skip the first three ads or whatever. It’s almost become default behavior.”
“When somebody lands on your site, again, what are the conversion rates like? Are they getting that first taste of a real good experience themself when they start engaging your brand?”
“If you’re looking for that prominence as a business, it’s all about two things - review count and review score.”
“It’s got to be super easy to engage with you as a business.”
What do people say and think about your brand online? It carries much more weight with potential customers than your own marketing messaging. Always responding to negative comments and reviews are opportunities for service-based marketers to turn haters and detractors back into customers and brand loyalists.
Today’s guest is Michael Buzinski from Buzzworthy Integrated Marketing. He talks about why reputation management matters and how to make it right. The shortcut to good reputation management is awesome customer service. Under promise. Over deliver.
Some of the highlights of the show include:
Links:
Quotes from Michael Buzinski:
“What strangers have to say about you and your company literally has more weight than what your mom says about you.”
“People hire people. They don’t hire features. They don’t hire benefits. They hire the person to deliver those features and benefits.”
“Seven out of 10 people will complain before they praise.”
“The new way, one of the best ways to utilize reputation management is getting video testimonials on your website.”
Setting aggressive marketing growth goals can be intimidating. Some marketers set the bar too low and try to achieve goals that seem impressive but decline year after year. Marketers want to help their organizations succeed but also set accurate expectations for stakeholders.
Today’s guest is Darrell Amy, author of Revenue Growth Engine. He talks about how marketers can easily set, accelerate, and achieve ambitious and aggressive marketing growth goals to succeed.
Some of the highlights of the show include:
Links:
Quotes from Darrell Amy:
“I am passionate about helping companies hit their growth goals, specifically by aligning sales and marketing to achieve those goals.”
“When sales and marketing are not aligned, it really slows everything down.”
“You can drive a lot of revenue with an audience where you already have permission to communicate with them.”
“One of the most important cylinders in your revenue growth engine is really considering the onboarding process.”
How can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow?
Today’s guest is Yaag Ganesh from Avoma, a leading management, collaboration, and AI assistant platform. Yaag talks about how content and product marketing teams can best collaborate and work together toward shared objectives to drive top performance.
Some of the highlights of the show include:
Links:
Quotes from Yaag Ganesh:
“As the companies grow bigger and you start scaling each of those functions, I think product marketing tends to take ownership of how you execute the positioning side of things.”
“It is still collective responsibility of both these teams to ensure that the communication - anything that goes on the website - is aligned to what the company stands for.”
“With every of these touchpoints, people are either coming towards your brand or they’re getting deflected away.”
“Your products can change. The problems that you’re solving can change, but the fundamental belief system needs to be aligned.”