Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak copywriting that almost no one understands.
Today’s guest is Nick Usborne, a conversational copywriting mastermind with 40 years of experience. Conversational copywriting is clear, concise, and converts customers.
Some of the highlights of the show include:
- What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk
- Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters
- Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language
- Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff
- Corporate copywriting is defensive, while conversational copy is disarming
- Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy
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