Do you need a prescription for fixing what’s wrong with marketing in the manufacturing space? It’s not a dose of flashy trends or tactics, but philosophical and foundational ways of thinking differently.
Today’s guest is James Soto from Industrial Strength Marketing, an agency dedicated to helping industrial manufacturers make marketing the strength of their business to meet customers’ needs.
Some of the highlights of the show include:
- Family Business: Manufacturing experience through analog, digital, cell transition
- Bluetooth Backbone: Visual reality momentum on standards and sources
- Promise to practice being better marketers and sellers of products and services
- Critical Component: Make way of living life and doing business obsolete
- Top Tenets: Change, plan, communicate, respond, and measure success
- Marketers’ Mindset: Change should not mean doing, making, or writing stuff
- Clarity: Who are we? Where’re we going? How do we get there?
- Communication: Persistently create engaging, useful, and actionable content
- Excellence in Execution: Being who you are and being the industrial-est
- Marketing Readiness Assessment: What should be the next steps?
Links: