How can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year-old entrepreneur from down under.
Today’s guest is Lachlan Kirkwood, a digital marketing and conversions specialist who established ClickThrough, a startup that connects marketing talent with some of the biggest brands in the world.
Some of the highlights of the show include:
- Personal Branding: Why it matters for marketers to add value
- Sole Intention: Build blog to practice digital marketing skills, not to build business
- Personal Brand Portfolio: Know, engage, leverage audience to iterate content
- Personal Brand Benefits: Agencies serve as source to attract new clients
- Distribution Channel: Personal branding and team members remain active
- How to get started on personal branding? Start small and set low expectations
- Biggest Barriers: Being a perfectionist and fear that your opinions aren’t valuable
- Highs and Lows: Personal branding should be based around storytelling
- Consistency and Persistence: Forget performance metrics, results will happen
- Life is Business: Common mistakes marketers make with personal branding
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