Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2022
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Jun 2, 2020

Collaborative ideation isn't always easy because everyone has ideas and opinions. You can’t execute every idea all the time, but need to narrow the list and make sure input is heard and time is respected. So, how do you filter and service only the best ones?

Today’s guest is Sean Ironside, global brand director for EGYM. He describes how to develop a sound process when creativity and ideation are at odds. It just needs to be consistent to workout for everyone and everywhere.

Some of the highlights of the show include:

  • EGYM: Global provider of fitness hardware and software
  • Responsibilities: Coordinate branding efforts across departments, teams, offices
  • Ideation Process: Creative, collaborative, and effective consistently
  • Replicate Remote Process: Successful solution⁠—no matter the size
  • Disconnected Differences: Process/platform meets maturity, needs, and culture
  • Step-by-Step:
    • Create or modify existing idea
    • Identify subject matter experts (SMEs)
    • Identify group to ideate
    • Share knowledge of past and future possibilities
    • Perform design dash with all kinds of people from different disciplines
    • Onboard by adding information that shapes knowledge of problem
    • Identify and advocate solutions to follow or further develop
  • Challenges: Overcome communication, physicality, priorities, and timelines
  • Healthy ways to accept and provide criticism or feedback
  • Get Unstuck: Unblock, walk away, and leverage resources

Links:

0 Comments
Adding comments is not available at this time.