How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction.
Today’s guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. She describes how to elevate influencer marketing beyond clichés to achieve results.
Some of the highlights of the show include:
- Influential Evolution: Find influencers, manage relationships, analyze results
- What it means to be influential? Focus on product for community building
- Who is influential? Customers, enthusiasts, subject matter experts, employees
- Business Objectives: Self-serve access to technology and relevant information
- Where to begin? When overwhelmed with possibilities, focus on personalization
- Fan of Brand: Target audience, customer personas, and values-first approach
- Start with a Story: Value-focused pitch and communication are key elements
- Building-type Mindset: Engage and approach people with more of a relationship
- ROI: Exponentially greater over long-term than waving money in someone’s face
- Next Step: Provide value beyond money and products via experiences
- No Fear: Don’t be afraid to amicably end a partnership with people
- Marketing Mistakes: Everyone in community is an extension of your business
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