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Actionable Marketing Podcast

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Jul 7, 2020

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.    

Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes.

 

Some of the highlights of the show include:

  • Daily Briefing: Share unique and empowering productivity, sales, business data
  • Weekly Briefing: Bring rich data and best practices to market to adjust/reopen
  • Why bring CFOs into sales calls? Rationalize numbers and reduce friction
  • Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling
  • Human Side of Problem Solving: Challenging events create massive change
  • Leadership: From chaos to sanity through data-driven coaching to grow people
  • Intimidating Interactions: Team effort, roles to play, and desired outcomes
  • Collaboration: Offer equal access to rich data, come together to solve problems
  • Future Trends: Dealing with even bigger issues, not related to COVID

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