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Jul 14, 2020

What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI.   

Today’s guest is Ken Ungar, founder and president of CHARGE, a sponsorship marketing agency. Also, Ken’s a former chief executive for the Indianapolis Motor Speedway and author of Ahead of the Game: What Every Athlete Needs to Know About Sports in Business

 

Some of the highlights of the show include:

  • Take CHARGE: Unlock power of sponsorship to accomplish business objectives
  • Third-Party Validation: Marketers convince consumers, sponsors transfer affect
  • Partners and Collaborators: Choose wisely to create a positive relationship
  • Potential Sponsors: Know/share audiences; identify brand/property reputation
  • Pitch Perspectives: Create win-win attitude when attracting or selling sponsors
  • Relationship Results: Both sides benefit; if nothing’s invested, nothing’s gained
  • Strategy, Plan, Work: Leverage and activate relationship to make it mutually beneficial
  • Mindful Mistakes:
    • Understand audiences via discussions, surveys, and data
    • Activate sponsorship to advertise benefits
    • Measure success or plan to fail
  • Stakeholder Sponsorship Skepticism: Convince with case studies, testimonials

 

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