Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult.
Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win at social media? Get creative with solutions to problems.
Some of the highlights of the show include:
- Content: Create financial advice/guidance that existing/potential customers want
- Common Problems: Marketers face ever-changing regulatory space and timeline
- Top Tactics: Urgent requests, audits, and procedures eliminate potential issues
- Social Media Channels: Monitor and archive online brand reputation, compliance
- Relationships Matter: Identify those interested in and active on social media
- Collaborative Compliance: Mitigate risk, accomplish goals, and stay compliant
- Organic Messaging: Focus on educational, inspirational, and entertaining content
- Paid Perspective: Focus on awareness, consideration, and conversion content
- Other Options: Social selling, influencer marketing, and employee ambassadors
- Make the Case: Do content marketing work that matters with more resources
- Mistakes Happen: Ensure everyone’s following processes, procedures, policies
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