It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show!
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Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up? It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, CoSchedule’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. Today we’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process.
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Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode!
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Storytelling is one way to grow your business. It piques the interest of potential customers, draws them in, and is sometimes the catalyst that converts interest into a sale. You probably have your own story to tell, but you also likely have the stories of others that could hold an important position on your website.
Today we are talking to Lelia King, the communications director at The Iron Yard, a software development school for adults. Lelia knows how to collaborate with others to find the stories that will inspire people to sign up for the programs. You can learn to harness the power of social proof to help your potential clients envision themselves finding success just like others have done. This is one episode you are not going to want to miss.
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Have you ever said, “make it pop,” to your graphic designer? While you know what you mean, it’s likely that your graphic designer does not have the same mental image you do. Today’s episode is going to be about collaborating with your designer to make an amazing image that pops the way you want it to. It’s all about communication!
Ashton Hauff is the CoSchedule graphic designer. She designs up to 15 blog posts every week, as well as managing our Instagram account, helping with branding, and a lot of other tasks. Today she’s going to talk to us about trusting your graphic designer, as well as how to best communicate so that together you can create something beautiful.
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Ashton’s archive on CoSchedule