Do you open your Inbox only to see several emails asking for the same thing? To link to someone else’s content? Instantly, you move them to the Trash folder. Email outreach can actually work and complement your inbound marketing efforts. But your emails need to not be anything like the random ones that you throw away.
Today, we’re talking to Ian Cleary of RazorSocial and OutreachPlus. He is an amazing inbound marketer, who has discovered that complementing inbound tactics with outbound email outreach can help you build relationships, increase brand authority, and boost your backlink profile. To do it well, you need to think about personalized connections, providing value to them, and starting small. Everything you will learn about email outreach from Ian is pure gold. It works, and it can help you reach your goals.
Some of the highlights of the show include:
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Exclusive interviews continue from Garrett Moon’s book, 10X-Marketing Formula, which features top marketing professionals who uncover uncommon marketing mindsets, methods, and growth strategies.
In this episode, we’re talking to John T. Meyer, CEO and co-founder of Lemonly, which is a visual marketing firm. John started Lemonly as a way to educate people about how digital media is a way to reach customers, and eventually the business ended up specializing in infographics. Lemonly helped build and pioneer the infographics industry, and it has evolved into visual storytelling - the secret sauce.
Some of the highlights of the show include:
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How are your conversion rates? Are you getting qualified leads? To drive value for your company, you need to convert audience members to customers. If you think you need help, you do.
Today, we’re talking to Lance Jones, director of marketing at ReCharge, which helps its customers sell subscriptions on their Shopify stores. Lance shares powerful tactics to help you increase conversion rates.
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Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way to win is to pick a more specific customer to serve. So, pick a target customer, and be very strict about it.
Garrett Moon, CoSchedule CEO, recently wrote the book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. Fortunately, Garrett recorded the interviews he conducted for the book. In today’s episode, Garrett’s 10x interview is with Noah Kagan of Sumo, AppSumo, and Briefcase. Noah continuously pushes the edges of marketing and growth.
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A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, so there is enough value for them to become your customer. What does your customer’s journey look like?
Fortunately, today’s episode features Daniel McGaw, the founder of Effin Amazing and creator of UTM.io. Daniel is a conversion rate optimization and sales funnel expert. Find out about the magic you can get from links and how to increase Website and content conversions. What are the superpowers of what can be done with a link when shared online?
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Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful and simple framework to cut straight to the heart of what it means and what it looks like to get consistent results.
Today, we’re talking to Michael Brenner, the CEO of Marketing Insider Group and co-author of The Content Formula. He shares his global perspective and the secret to success when it comes to content marketing.
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Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon?
Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest, most valuable, and most frightening companies.
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How do you deliver traffic to your blog? How do you move from chasing an audience to attracting and keeping one?
Today, we’re talking to Jeff Bullas, an internationally renowned speaker on digital marketing, including social media, blogging, and brand building. His mission is to help people win at business and life in the digital world through the art of storytelling.
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Does it feel like you are trying to herd cats? Managing your marketing that way is not strategic. Get organized to manage your time, help you predict how long projects will take, and plan ahead to get real results.
Today, we’re talking to Lindsay Scarpello, an organizational mastermind with a background in journalism. Marketers need to think like journalists. Learn organizational and time management skills, as well as how processes and workflows are imperative for success.
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These days, you need to create both a great Website and great content to rank on Google.
Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper technique.
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Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
Links:
Rand Fishkin on Twitter
AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
Quotes by Rand:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”
Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and buyers. It measures results to see if something converted or not.
Today, we’re talking to Joanna Wiebe, a conversion copywriter, creator of Copy Hackers, and co-founder of Airstory. She is an absolute authority on copywriting and conversions.
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Quotes by Joanna Wiebe:
“It wasn’t the digital atmosphere we have today in marketing where everything, everything gets measured.”
“The real thing is we want to convert. We want more leads and we want more buyers. That’s what conversion copywriting is about.”
“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.”
“People want to click things. Mostly because they just want to move through life and get their problems solved.”
Content marketing is easy, right?! You just find a keyword, write a list post, rank #1 on Google, get tons of traffic, and crush your goals. It should be that easy, but the future of successful content marketing is changing. Now, the goal is to influence profitable customer action.
Today, we’re talking to Jennifer Pepper, the marketing manager for content creation at Unbounce. She shares why it is more important than ever before to go beyond lifestyle or listicle content, to publish content that solves for intent, and to connect the dots for between your audience’s pain and your product offering.
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Quotes by Jennifer:
“We started blogging as a company before we even had a product...as a way of validating early on if the problem we were trying to solve for marketers actually existed.”
“We were always creating more instead of looking to better merchandise messages and content that we’d already perfected and produced.”
“We’re trying to look at being more problem focus first vs. bringing a solution right away.”
Have you spent a ton of time on a piece of content, only for it to get no traction or traffic? Does it end up in the graveyard of the Internet? What about a piece of content that drives traffic, but not to conversions? These are huge problems for content marketers.
Today, we’re talking to Garrett Moon, CoSchedule’s co-founder and CEO. He will share content solutions and information from his new book, 10X Marketing Formula.
Some of the highlights of the show include:
Links:
AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
Quotes by Garrett:
“Content marketing is just not always living up to the hype that was promised. It’s not always giving them the results that they feel they deserved.”
“As a marketer and a content marketer that is creating content, we have to actually realize is that our content is now in competition with other content.”
“Risk is all about failure, and I think you have to learn to sort of embrace failure and use it as a learning exercise and a way to improve what you are doing.”
Your customers use social media to talk about your industry, competitors, and brand. They provide valuable information that you can use to generate content ideas, understand why they go elsewhere, and prevent PR disasters. That’s why social listening is so important.
Today, we’re talking to Joei Chan - content marketing manager from Mention. She shares some examples, tips, and advice that will help you capitalize on social listening opportunities.
Some of the highlights of the show include:
Links:
AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
Reese’s Misshaped Trees on Social Media
Imagine knowing exactly what your target audience needs are and when they need them. Delivering exactly the right value at the right time. What would this mean for your marketing?
Today, we’re talking to Kyle Gray, an entrepreneur, bestselling author, and savvy content marketer. He has helped startups reach $1M in revenue, and his work is featured in some of the largest online marketing publications. Kyle breaks down two fundamental frameworks that content marketers can use to be persuasive and maximize helpfulness - making their target audience know, like, and trust them.
Some of the highlights of the show include:
Links:
The Story Engine book and blog
Alex Turnbull and Groove HQ; Blog
iTunes Review; send screenshot of review to podcast@coschedule.com to receive a CoSchedule Care Package
Quotes by Kyle:
“I’m a very process-oriented person. So, I love to take people through the same process over and over, and refine it and improve it over time. So, I’ve developed something I call the, ‘Scalable Storytelling Process’.”
“I love to use frameworks to really help us organize our ideas.”
“We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.”
“We also take action on problems that we feel most empowered to solve.”
Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes to content marketing.
Today, we’re talking to Garrett Moon, CoSchedule CEO, about how to handle such competition when it comes to content marketing and his new book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results.
Some of the highlights of the show include:
Links:
CoSchedule; Garrett Moon; 10X Marketing Formula book
Quotes by Garrett:
“Everyone was really excited about it (content marketing). There was a lot of energy. A lot of hype behind it, and a lot of big promises that content marketing made to all of us.”
“If we’re going to really double down. If we’re really going to continue doing this, how do we really make it sing? How do we really make it pay for itself and become a true part of our results?”
“For us (CoSchedule as a start-up), it was results or die.”
“Once teams start looking at what they’re doing, how their processes are built, one thing they tend to find is that much of what they’re doing is based on mitigating risk vs. generating results.”
Garrett Moon’s 10X-Marketing Formula features interviews with top marketing professionals to uncover uncommon marketing mindsets, methods, and growth strategies. There’s so much you can learn from them to help your business!
Today, we’re talking to Pat Flynn, the founder of Smart Passive Income, about how to crush a $300,000 launch and keep up with publishing so much valuable content. Besides starting his own software and app businesses and Websites, Pat also helps thousands grow their online businesses by sharing his process of what goes well and what doesn’t.
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Quotes by Pat:
“I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.”
“Have your own content, support your own content.”
“Podcast was on everyone’s mind because we planned ahead, we utilized the editorial calendar, and we hit a home run.”
“Stop, start, and continue has become an important thing for us.”
How much should you give away for free? Should you solve every problem for your audience, even when they do not buy your product or service? Determining how much content to give out for free can be challenging. Whether it is free or fee-based, make sure your content is valuable and helpful to users.
Today, we’re talking to Matt Snodgrass, Director of Marketing at MarketingProfs - which is all about learning. Whether it is for blogs, podcasts, or seminars, learn how to attract amazingly talented subject matter experts (SMEs) that contribute content to your business. Discover how to plan themes and content months in advance. Join us for a pack of actionable takeaways!
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Quotes by Matt:
“Our goal here is to help people learn and, in the end, to create smarter marketers.”
“We know that for each person, there’s going to be a different way of learning that works best for them.”
“We believe in our heart of hearts that learning is transformative. We know learning can change lives. Honestly, learning has the power to change the world.”
“Learning really can change you as a marketer, can change your role in your company, can change you as a person.”
“Going Viral” became a marketing buzz phrase in the 1990s and describes a piece of marketing content that generates a mythical resonance with an audience and spreads uncontrollably. For example, Hotmail had the idea to add “P.S. I Love You” at the end of every email users sent. The result: Big success and signing up 12 million users in just 18 months. But how do you keep such momentum going? What business results and revenue growth does this kind of phenomenon drive?
In this episode, Brittany Thompson, social marketing and media manager at Virtual Resort Manager (VRM), talks about going viral for clients and how that shapes VRM’s marketing approach. Brittany knows how it feels - shocking, unbelievable, amazing, and exhilarating - to go from a few thousand to millions of fans and followers just overnight!
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Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true: Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it!
Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and today he’s going to share his best tips on finding keywords, promoting your content, and standing out from your competition.
Some of the highlights of the show include:
Links:
How to Do Keyword Research for SEO
How to Submit Your Website to Search Engines
Send a screenshot of your iTunes review to podcast@coschedule.com
You know that content marketing has the potential to grow your company. What if you’re not getting results, though? If you don’t have something unique to say or value to offer, it’s tough to get traction in a competitive environment. How can you create unique ideas and overcome mediocre results?
Today we’re going to be talking to Jon Henshaw, an accomplished product builder and content marketer. Jon co-founded Raven Tools and is now with CBS Interactive. We’re going to talk about how to fix broken content marketing. You won’t want to miss today’s show!
Some of the highlights of this episode include:
Links:
Email a screenshot of your iTunes review to podcast@coschedule.com
Quotes by Jon:
“One of the great things about content marketing is that it kind of levels the playing field among other companies.... You don’t have to have the tens of thousands of dollars or more in paid advertising budget. You just have to have good ideas.”
“The internet is a big place and yes, most things have already been done... You have to be even more creative.”
“The part that I geek out the most on is actually putting that content together and writing the code behind that content so that it can perform really well.”
On the Actionable Marketing Podcast, we are kicking off a new series called 10x Marketing Interviews. CoSchedule’s own CEO, Garrett Moon, has written a book called The 10x Marketing Formula. While writing the book, he interviewed some of the sharpest minds in marketing. We’re going to be listening to some of his interviews.
Today’s interview is with Ash Maurya, a successful entrepreneur and author of The Lean Startup Movement, That’s Running Lean, and Scaling Lean. He understands how Lean works and is going to talk to us about how we, as marketers, can apply the principles and tools to our work. You aren’t going to want to miss this series or the interview with Ash!
Some of the highlights of the show include:
Links and Resources:
Send a screenshot of your iTunes review to podcast@coschedule.com
Have you heard the term, “growth-hacking”? It can be a bit of a buzzword. Today we’re going to learn about a real-life growth-hacking example. You don’t have to have a special sales and marketing gene... it just takes the willingness to learn. Today’s guest is John Rampton. He’s a serial entrepreneur, the founder of several companies, and a contributor to sites like Huffington Post and Entrepreneur. Today’s episode is a case study in perseverance, so you won’t want to miss it!
Some of the highlights of the show include:
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Email your iTunes review to podcast@coschedule.com
Did you know that you can scale and grow a business from zero to thousands of customers by using content marketing? You can see a massive ROI and even bu9ld an entire marketing team through blogging, video content, email lists and social media. Today we’re going to be talking to Tim Topham from TimTopham.com about this very topic. Tim has created a global community and has built his company around content marketing. You won’t want to miss today’s episode, so sit back, relax, and get ready to glean lots of great info from our discussion.
Some of the highlights of the show include:
Links and Resources:
Email podcast@coschedule.com with your iTunes review