Is your marketing doing its job and helping you not only generate quality leads, but also convert those leads into customers? Getting inbound leads is one thing, but making sure they’re viable and turning those leads into sales can be something else entirely. If you’re struggling with making these conversions, today’s episode is for you!
Our guest is Brittany Berger, head of content and public relations at Mention. She’s pulled together a great strategy to generate inbound leads and nurture them toward a purchase decision. She’s worked on this strategy through trial and error, and today she’s going to share how you can generate good leads and convert them into sales.
Some of the topics you’ll hear about include:
Links:
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Or subscribe to receive new podcasts via email.
You probably already know all of the benefits of writing guest posts on other people’s blogs, but have you considered having guests post on your blog? Some of the benefits you might enjoy include increased publishing frequency, more efficiency and consistency, higher ranking for your keywords, and a better sense of credibility and trust among your readers. Best of all, this move can help you convert more customers.
Today, our guest is Jess Ostroff, the CEO of Don’t Panic Management, which she describes as a “virtual assistant agency on steroids.” She is also the managing editor at Convince & Convert, which publishes a lot of content from guest writers. She is talking to us about how to become a content management mastermind when it comes to hosting guest bloggers on your website.
Some of the topics we’ll talk about today include:
Links:
CoSchedule
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: your sales team, product engineers, customer success folks, and yourself!
Today, Josh teaches us how to prioritize marketing ideas and shares the process behind Baremetrics that allows marketers to work on the most effective projects. Some of the topics on today’s episode include:
Links:
Traction by Gabriel Weinberg and Justin Mares
Coschedule.com/podcast - Josh’s Free Idea Spreadsheet Template
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Marketers need to think like publishers, and publishers have a lot to teach marketers. Even if you don’t publish a lot of quantity, you do want what you’re publishing to be high in quality. You probably also want to streamline your workflow so you can generate ideas and get your business where you want it.
Matt Ankeny from Gear Patrol is our guest today. I love their content, but what I think you’ll enjoy and benefit from is the process that they use to publish their content. If you’re ready to develop your workflow, be more efficient and publish great content, you won’t want to miss today’s episode!
Some of the topics you’ll hear about today include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Marketing fire drills: Can you learn to take care of the before they turn into bona fide emergencies? It can be stressful and overwhelming when projects crop up with little to no notice. Planning where you can and having good communication with your team can help you get through it with no negative ramifications.
Today’s guest is Kyle DeWeerdt, marketing programs manager at Apprenda. He has come up with a simple system to help his team prioritize their time to complete their work, nipping stressful emergencies in the bud. He’s going to help us learn how to resolve issues before they even start.
Some of the topics you’ll hear about today include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.
Our guest is Tara Clapper, who manages the blog at SEMRush and also works for Express Writers. She has honed the blog publication process and has a lot of insight to share with our listeners on when to blog and how to create an effective editorial calendar.
Some of the topics that we’ll discuss today include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Organic reach: How do you boost yours? It’s one of those things that you might find to be a mystery, but it doesn’t have to be that way. Today we’re talking to Rebekah Radice, a social media strategist and the Chief Marketing Officer of Post Planner. With her help and expertise, Post Planner managed to double their Facebook organic reach.
Some of the topics that you’ll hear discussed today include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
You’re already putting a lot of time and energy into creating great content, so wouldn’t it be great if it could be making money for you? It would be even better if you knew before you even posted it that it would be successful. When it comes to monetizing your blog, knowing what is going to appeal to your audience ahead of time is priceless.
Today’s guest, Gini Dietrich, founder and CEO of Arment Dietrich, and a lead blogger of Spin Sucks, is speaking to us today about content monetization. Gini is also the author of the book, Spin Sucks, as well as Marketing in the Round. If you’ve been thinking about how to bring in more money with your content, today’s episode is perfect for you!
Some of the topics that you’ll hear discussed today include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience.
Today we are speaking with the CoSchedule product marketing leader, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the CoSchedule team!
Some of the topics we’ll cover today include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Social media shares: Your goal with any social media platform is to increase user engagement. Whether you’re dealing with Pinterest, Twitter, Facebook, Google Plus or any of the other popular social networking sites out there, you probably want people to interact with and share your posts. How do you do that?
Today we are talking to Dustin Stout. Dustin is the co-founder of Warfare Plugins and was recently listed as one of the top ten social media experts by Social Media Examiner. He’s an expert on optimizing web content to boost social engagement and shares, and today he is going to give us all some great information on doing that with our own social media accounts. You’ll want to take notes, because this episode is packed with excellent tips.
Some of the topics you’ll hear discussed include:
Links:
Everything You Need to Know About Twitter Dashboard
Social Media Examiner
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself?
Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer.
Some of the topics you’ll hear discussed in today’s episode include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Whether you own a small or large business, you may have your hands full keeping your company’s Facebook page up-to-date and engaging. Imagine having hundreds of Facebook pages to keep track of. That would be an immense undertaking!
Today’s guest, Kelly Fitzgerald, does just that. As the content strategist and copywriter for Anytime Fitness, a global fitness company with franchises in North America and other part of the world, Kelly works closely with the brand and the franchisees to create compelling, actionable content.
Kelly has achieved some huge results for Anytime Fitness on Facebook, and today she tells us how she does it. Some of the topics you’ll hear discussed include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Wouldn’t it be great if you could create engaging content faster and more efficiently? Through constant improvement, you can build a loyal audience as you go and learn from your mistakes and successes.
Garrett Moon, CEO and co-founder of CoSchedule, is a marketing strategy expert. He has a passion for startup marketing, content hacking, and thinking outside the box in order to improve your marketing impact. He wants to take the guesswork out of marketing, constantly collect feedback, and focus on “10x growth”.
Today Garrett talks to us about hacking your content marketing and changing your mentality to improve strategy. Some of the topics that you’ll hear about include:
Links:
CoSchedule - 30 day free trial
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Wouldn’t it be great to be weeks or months ahead of schedule when it comes to your content marketing? Having all of your projects done ahead of time allows you more flexibility and less stress in work and in other areas of your life.
Janna Maron, the managing editor at Smart Passive Income, is an expert at doing just that. She manages all of the content production at Smart Passive Income, handles the planning and production schedule, assigns tasks to the team members and develops deadlines. She has experience working at newspapers and magazines and is now with an agency called Winning Edits.
Today Janna talks to us about her process for setting deadlines and publishing on time, every time. Some of the topics that you’ll hear about include:
Links:
If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!
Welcome to the Actionable Content Marketing podcast. We bring you the stories of how other marketers have solved challenges that you might be facing yourself. Our goal is to help you grow your business by talking about topics ranging from content marketing to social media management and everything in between. We will be introducing you to experts in their fields who are doing exactly what you want to be doing!
All you need to do is subscribe and listen to the podcast!
Links: