Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations?
Today, we are talking to Agnieszka Jaśkiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms.
Some of the highlights of the show include:
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Agnieszka Jaskiewicz on LinkedIn
Quotes by Agnieszka:
“I would use the customer service mantra, be where your customers are.”
“People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.”
“If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.”
It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.
SEO
How to optimize your content to rank well in search engines
Steven Jensky – SEO Mastermind
Having great content doesn’t mean you’ll rank high or that people will even find you
Think of the customer journey and the keywords they’ll be using
Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.
Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.
Some of the highlights from this show include:
Links
You might have the best product or service around, but if you don’t humanize your brand, you might not be as successful as you’d like to be. With all of the focus on digital content, making your brand something that people will know, like, and trust can be a challenge.
Today we’re talking to Abby Boggs-Johnson, the director of content for Discovery Benefits, a third-party administrator for consumer-driven house care accounts and COBRA. She’s going to be talking to us about how she has been able to position Discovery Benefits as a thought-leader and major player in its niche and how she has helped to humanize the brand.
Some of the highlights of the show include:
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You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show.
We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today.
Some of the highlights of today’s show include:
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