Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and services that your business sells. How can you create content on YouTube to not miss opportunities to reach potential customers?
Today’s guest is Adrian Lurie from Dragonfruit Media, a video marketing agency that specializes in working with businesses and creators specifically on YouTube. He explains why your business should be on YouTube and how to drive measurable business growth from it.
Some of the highlights of the show include:
Links:
Quotes from Adrian Lurie:
“Video is clearly a centerpiece of all online content and is becoming only more and more of such.”
“The nature of video is highly emotional and it engages more sensory perception than any other media.”
“Search your competitors on YouTube. At least one of them probably has a successful YouTube channel. They’re doing it and you’re not. They’re beating you.”
“Anyone can grow on YouTube. You have a million content marketers or SEO experts who all have hundreds of thousands of subscribers and they are all saying the same exact thing.”