The landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success.
Today’s guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS).
Some of the highlights of the show include:
- Past, Present, and Future: SEO and SaaS marketing trends and tactics
- Where are things at right now? Not multi-dimensional or complex
- Alternative/Comparison Pages: Not aligned with website identity, but abused
- Organic Search: Find more ways to be creative and bold about things
- 2021: What separated top SEO performers from struggling SaaS companies?
- More/Better Experience: Google rewards websites that are trustworthy
- Vanity Metrics: Not only way to measure success based on user experience
- COVID Impact: Were there any behavior changes? Higher expectations
- Future SEO Tactics: Which will become less important or effective in 2022?
- Guest Blogging: Is it effective for reciprocal linking? Georgios advises against it
- Content and Links: What most brands and websites compete against
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Quotes from Georgios Chasiotis:
“Unfortunately, what I see is pretty much all websites are doing what every other website is doing.”
“Try new things, experiment, and fail a lot of times in the process of discovering new ways of generating interest and demand for our websites.”
“SaaS companies have struggled when it comes to organic search.”
“Everyone can play the content and backlinks game. Not everyone can build a brand and not everyone can create a wow moment for their website visitors.”