Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with CoSchedule’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it!
Some of the highlights of the show include:
- Information about CoSchedule and what Rachel does here as the inbound marketer.
- How Rachel approaches her advertising strategy on Facebook.
- How Rachel gets creative with both the visuals and the text on Facebook ads.
- Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way.
- Key metrics to measure when evaluating the performance of your ads as well as some tools to use.
- How Rachel works within a budget for her Facebook ads.
- Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related.
- Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy.
Links:
CoSchedule
Previous episode with Rachel
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