Market consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less differentiation in the crowded market and inability to set premium prices.
Today’s guest is Max Traylor, author of the Agency Survival Guide. Max talks about how consultants and agencies can avoid pitfalls by productizing their services. Get paid on perceived value.
Some of the highlights of the show include:
Links:
Quotes from Max Traylor:
“You use the same things and you go through the same steps so that you can set and meet expectations every time.”
“If there’s no consistency in what you do, you don’t experience price premiums. You’re never known for that one thing.”
“We spend a lot of time developing self-worth and an attachment to the thing that we’re doing.”
“Fill your calendar with conversations with people that will pay you the most for the thing that you are uniquely good at.”
Freelance writers know that getting paid can be difficult, and managers of freelance writers know why processing those payments is difficult to get paid on time or at all. Some companies don’t have simple invoicing systems or solutions for fixing what’s wrong with their invoicing processes.
Today’s guest is Matt Saincome, Co-Founder and CEO of OutVoice and The Hard Times. OutVoice is a freelancer/writer invoicing platform that pays them with one click. Matt explains how to fix invoicing issues and get freelance writers paid on time.
Some of the highlights of the show include:
Links:
Quotes from Matt Saincome:
“The problem is very clear. It’s the way that content creators are paid for freelance work is stone-age-level bullshit. It’s nonsense. It shouldn’t be done this way.”
“People don’t get around to upgrading their tools elsewhere, and there’s these really intense inefficiencies that fester in their businesses.”
“OutVoice uses automation, CMS integration, and a more purpose-built invoicing solution.”
“If you have better tools, you’re going to like your co-workers a little bit more. You’re going to like your job a little bit more.”
Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and services that your business sells. How can you create content on YouTube to not miss opportunities to reach potential customers?
Today’s guest is Adrian Lurie from Dragonfruit Media, a video marketing agency that specializes in working with businesses and creators specifically on YouTube. He explains why your business should be on YouTube and how to drive measurable business growth from it.
Some of the highlights of the show include:
Links:
Quotes from Adrian Lurie:
“Video is clearly a centerpiece of all online content and is becoming only more and more of such.”
“The nature of video is highly emotional and it engages more sensory perception than any other media.”
“Search your competitors on YouTube. At least one of them probably has a successful YouTube channel. They’re doing it and you’re not. They’re beating you.”
“Anyone can grow on YouTube. You have a million content marketers or SEO experts who all have hundreds of thousands of subscribers and they are all saying the same exact thing.”
Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is so difficult? There are a lot of reasons, but also a lot of simple solutions.
Today’s guest is Melanie Deziel, Director of Content at Foundation Inc. and author of The Content Fuel Framework. Melanie breaks down flawed assumptions about creativity in content and marketing and shares practical tips and processes to replace those assumptions to think more creatively and create better content.
Some of the highlights of the show include:
Links:
Quotes from Melanie Deziel:
“The Content Fuel Framework is essentially a system that you can use to tap into your creativity when you need to come up with content ideas.”
“We are much more creative, much more productive, and much more efficient when we have some level of organization around the way we approach coming up with content ideas.”
“Stop thinking of content idea as a single thing that is completely undefined. It has parameters.”
“Creativity just seems so inherently unstructured that it’s like sacrilege to suggest that we put some limitations on it to help us get there.”