Actionable Marketing Podcast

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Now displaying: 2017
Dec 19, 2017

Reposting your best content on social media is a best practice: the conversions and conversations are like gold. You might be wondering about the best way to go about re-sharing content. Today, we’re going to be talking to Christin Kardos, the social media and community manager at Convince and Convert, the #1 content marketing blog in the world, according to Content Marketing Institute. Today, we’re going to talk about evergreen content, how to capitalize on incredible opportunities, and thought on whether social media automation is the right tool for you to increase productivity. You won’t want to miss today’s show!

Some of the highlights of the show include:

  • Information about Convince and Convert and what Christin does there.
  • Evergreen content: What it is and how to leverage it to your advantage.
  • How you can tweak and update your content to make it rank for certain keywords.
  • Best practices when it comes to sharing previously published content.
  • What content curation is and how Christin handles it at Convince and Convert.
  • Thoughts on balancing your own content and others’ content, as well as why it’s important to focus on quality first and foremost.
  • The benefits and potential downfalls of social media automation.
  • Christen’s best advice for marketers wanting to get started with automation and reposting content.

Links and Resources:

Christin on Twitter

Convince and Convert

105 Types of Content to Fill Your Editorial Calendar



Send a Screenshot of Your Review Here

Dec 12, 2017

Are you getting more out of your marketing than you’re putting into it? Nathan Ellering is the head of demand generation at CoSchedule, and he wants you to be able to say that you’re getting the results you want from your marketing, your content, and your social media. Nathan is also the author of The Ultimate Guide to Marketing Strategy, so he’s a bit of an expert on the topic! We’re going to be talking to him today about how you can generate quality leads, get the traffic and traction that you want, and make your marketing strategy a success.

Some of the highlights of the show include:

  • What Nathan does at CoSchedule as the head of demand generation.
  • The story behind the launch of the Ultimate Guide to Marketing Strategy: what it includes, why it was necessary to write it, how it’s different, and why you should check it out. Nathan also shares why he created it as a microsite as opposed to a blog.
  • The importance of following the acronym SMART when you’re setting your goals.
  • An explanation of what 10x content is and how Nathan makes it work for him.
  • How Nathan recommends tracking marketing ROI to be sure that your content is doing what it’s supposed to do.
  • How to prioritize within your marketing strategy.
  • The concept of goals-driven budgeting.
  • Nathan’s best advice for someone just starting a marketing strategy.



The Ultimate Guide to Marketing Strategy

Google Analytics

Dec 5, 2017

Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with CoSchedule’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it!

Some of the highlights of the show include:

  • Information about CoSchedule and what Rachel does here as the inbound marketer.
  • How Rachel approaches her advertising strategy on Facebook.
  • How Rachel gets creative with both the visuals and the text on Facebook ads.
  • Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way.
  • Key metrics to measure when evaluating the performance of your ads as well as some tools to use.
  • How Rachel works within a budget for her Facebook ads.
  • Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related.
  • Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy.



Previous episode with Rachel


Google Analytics

Nov 28, 2017

How can you scale a business with marketing? To answer that question, we’re going to be talking to Brandon Andersen, the chief strategist at Ceralytics. He’s going to share with us why failure helps you improve, how to overcome your marketing challenges, and how to position your business differently than your competition does. Brandon has focused on some key marketing tactics that have really paid off, and today you’re going to learn how to implement some of them to begin reaching a much larger audience.

Some of the highlights of the show include:

  • Some information about Ceralytics and what Brandon does there as the chief strategist, as well as what Brandon did before Ceralytics.
  • Some of the marketing challenges that Brandon faced as he moved Ceralytics from a startup to a successful company, as well as how they got past those challenges.
  • The concept of a blue ocean: what it is and why it’s important.
  • Successful things that Brandon did right away to build an audience in the early days of the company.
  • How focusing on influencer is a great marketing tactic.
  • A step-by-step way to build relationships with influencers.
  • Tips on getting into guesting.
  • Brandon’s best tips on marketing strategy and how to build one as a new marketer.


Brandon Andersen


How CoSchedule got started

Content Marketing Institute research

The 10x Marketing Formula

Nov 21, 2017

What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it!

Some of the highlights of the show include:

  • How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types.
  • Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity.
  • Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use.
  • Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs.
  • Roger’s best tips on building trust with your audience.
  • How to turn your fans into buyers and how to create effective calls to action.
  • Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques.



Neuromarketing blog

Roger on Entrepreneur

Roger on Forbes

Robert Cialdini’s Pre-Suasion

The Persuasion Slide

Perennial Seller

Nov 14, 2017

Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become a leader in your niche but you haven’t done anything to make that a reality.

Today we’re going to talk to the marketing genius Mark Schaefer. Mark is the author of several books, including The Content Code, KNOWN, and The Tao of Twitter. He also speaks at tons of marketing conferences and has podcast called Marketing Companion. Mark is going to give us tips on becoming known. He’s done it extremely well and has mentored others in doing the exact same thing. If you’re ready to overcome  your fear of failure to become known, you won’t want to miss today’s show.

Some of the highlights of today’s episode include:

  • Information about Mark and his books, particularly his newest one, KNOWN.
  • Mark’s story about leaving corporate work behind and becoming an entrepreneur.
  • Mark’s thoughts on the power of personal branding and the importance of being known.
  • How people can build their personal brand even when they are working for someone else.
  • Mark’s framework for helping people find their places and their spaces. He talks about four steps you can take.
  • How Mark’s book lays out a path for people to follow and begin to see instant results.


Mark Schaefer


Marketing Companion Podcast

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Nov 7, 2017

Podcasting: Many see it as an amazing opportunity but don’t really understand the nuts and bolts of how to begin, how it compares to other marketing channels, and how to evaluate your ROI. Today we’re going to change all that by having a great discussion with Sarah Rhea Werner, the host of the Write Now podcast. As a columnist for Forbes on the topic of podcasting, she’s definitely an authority on the topic. If you’ve ever considered podcasting, you won’t want to miss today’s episode!

Some of the highlights of the show include:

  • How and why Sarah got into podcasting.
  • The types of opportunities Sarah has had since starting podcasting that blogging wasn’t bringing her.
  • Audience-building advice for marketing teams and companies.
  • Why it’s so important to create your podcast based on what your listeners like.
  • Tips on striking a balance between providing value and marketing yourself through your podcast.
  • Why it’s important to make sure any selling that you do on your podcast is delightful, interesting, and fun.
  • How a podcast is both similar to and different from different marketing avenues.
  • Some of the tactical challenges and practices of podcasting.
  • Sarah’s best final advice for a brand who is toying with the idea of a podcast.


Write Now Podcast

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Oct 31, 2017

Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, CoSchedule’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show!

Some of the highlights of this episode include:

  • What Leah does in her position of social media strategist.
  • Her definition of social media automation and why she thinks of it as a three-legged stool.
  • Thoughts about what you should and should not automate.
  • The facts on whether companies are penalized for automating social media posts.
  • Finding a balance between organic activity and what you’re automating.
  • How long it takes to start reaping the benefits of automation.
  • Three important “buckets” you should have to pull post ideas from.
  • Leah’s best advice for marketers who want to get started with social media automation.



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Oct 24, 2017

How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. Today she’s going to talk to us about using keywords well when creating content.

Some of the highlights of the show include:

  • How Julia got into freelance writing, what made her start Express Writers, and what she does there.
  • An overview of the content strategy at Express Writers.
  • How Julia helps older content maintain a high ranking in the search engines.
  • Why targeting low-competition keywords works.
  • How Julia finds the keywords and what tools she uses.
  • How Julie defines good content for Express Writers.
  • Tips on weaving keywords into great content.
  • Why long-form content is important when it comes to ranking.
  • Where to focus first if you’re a content marketer just getting started with using keywords.


Express Writers

Julie McCoy

Rand Fishkin: How to Create 10x Content



Julia’s Content Strategy Course

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Oct 17, 2017

Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Today we’re going to be talking about just that with Noah Kagan, the chief sumo at and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and he has a steady stream of stuff on Our conversation today is going to help you set better goals and achieve more than you ever have before.

Some of the highlights of the show include:

  • How Noah handles the marketing at and what has the most potential.
  • How Noah ended up at Mint, where he helped grow the company from zero to over a million users.
  • Why Noah doesn’t believe in hope in the business world.
  • The process Noah used to put his plan together, come up with ideas, figure out how much traffic he had, and more.
  • Common mistakes that Noah sees other people making.
  • Why copying methods you see described on other people’s blog posts doesn’t work.
  • The greatest piece of marketing advice Noah has received.



Noah Kagan Presents

Oct 10, 2017

Search engine optimization, or SEO, gets a lot of attention. While everyone knows it’s important, not everyone knows how to do it. You can get a lot of surface-level advice on SEO, but today we’re going to dig a little deeper by talking to a true expert in the field.

Lydia Gilbertson is from Distilled in Seattle, Washington, She has a lot of knowledge and experience working with large clients where organic rankings are important to the bottom line. We’re going to talk about how to write content with SEO in mind, how to structure a sitemap, and some ideas for increasing site speed.

Some of the highlights of the show include:

  • What Lydia does at Distilled and what types of problems she helps solve.
  • Searcher intent: What it is and why it’s important for SEO.
  • Where marketers should start if they want to optimize their current content.
  • What sitemaps are and why they’re important, as well as where many sitemaps go wrong.
  • The importance of site speed for SEO and why it matters. Lydia also shares her best tips for improving site speed.
  • Lydia’s top advice for increasing your organic search rankings.


Oct 3, 2017

Creating awesome content quickly is something that many of us aspire to do. Today we’re talking to Neil Patel. Neil is a New York Times author and was recognized by President Obama as a top-100 entrepreneur under the age of 30. He’s co-founded companies including Crazy Egg, Hello Bar, and KISSmetrics.

Today we’re going to talk about being super-prolific. Sit back, relax, and get ready for a 20-minute class on content marketing!

Some of the highlights of the show include:

  • Information on what has led to Neil’s incredible success with content marketing.
  • Thoughts on why Neil is able to create great content so quickly.
  • Some of the most common mistakes Neil sees when it comes to content marketing.
  • How Neil uses surveys and research to boost his success, what kinds of questions he asks, and what he does with the results.
  • How Neil decides what kind of content to create.
  • Neil’s best tip for marketers who want to create prolific content.

Links and Resources:

Neil Patel’s blog

Crazy Egg

Hello Bar





Sep 26, 2017

What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!

Some of the highlights of the show include:

  • What Jordan does at CoSchedule as the content marketing strategist.
  • Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next.
  • Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan.
  • Why documentation of a marketing strategy is vital to success.
  • What Jordan found out about goal-setting when it comes to marketing, including the “trifecta” of documentation, goal-setting, and success.
  • How often the most elite marketers conduct research.
  • Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong.


State of Marketing Strategy Report (free download)

Joe Polizzi on documenting your marketing strategy

The Power of Habit


Sep 19, 2017

Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started.

Today we’re going to be talking to Maryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy.

Some of the highlights of the show include:

  • A bit about Wistia and what Maryl does there.
  • The types of stories and situations that lend themselves well to video content.
  • How Wistia plans and executes their videos, including how they handle off-the-cuff material.
  • Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach.
  • Maryl’s best tips on creating video content that will resonate with its intended viewers.
  • Which comes first, the video or the post, depending on the circumstances.
  • Why you might not like the sound of your own voice in a video.
  • Hints and tips for someone who is just dipping their toes in the world of video marketing.



Using Humor in Branded Content

Say What? Why Your Voice Sounds So Weird in Videos


Sep 12, 2017

Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business?

Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.  Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable.

Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation.

Highlights from this episode include:

  • Groove HQ’s rough start and how Len and his team found the problems.
  • Why the best story to tell, is your story.
  • The winning framework Len uses to create Groove HQ’s content.
  • How your audience can help you find the right content.
  • The best method to create content with a team.



Groove HQ

A Startup’s Journey to $100,000 in Monthly Revenue Blog


Sep 5, 2017

Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?

Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about outreach-based SEO. If you’ve been wanting to get your site at the top of the Google results page (and who hasn’t?), you won’t want to miss today’s show.

Some of the highlights include:

  • A bit of information about The Seo Project and what is on the blog.
  • What outreach-based link-building is and why it’s important to someone’s SEO strategy.
  • Why the quality and usefulness of your content is still king, no matter what your SEO strategy is.
  • The importance of knowing your audience: What do they want to read about? Joshua talks about a few hints and tips for getting more people to read your content.
  • Why the skyscraper technique often works well.
  • How to reach out to industry influencers in an effort to build a relationship.
  • Some ways NOT to approach link-building with outreach.
  • Tips on how to know whether your strategy is working: What metrics should you be looking for?


The SEO Project

Skyscraper Technique

Joshua on Ahrefs



Quotes by Joshua:

“The first place to start is to have something worthwhile, something that people will actually link to.”

“My number one piece of advice would be just to be as genuine as you possibly can.”

“Even if you're creating great content, even if you’ve got everything else right, most people won’t rank for the terms that they want to rank for without getting at least some links.”


Aug 29, 2017

Successful content marketing depends on publishing great content consistently. Do you know how to know what’s working and what’s not? More importantly, can you learn as you go so you can improve your future blog posts?

Today, we’re talking to Zach Bulygo, the blog manager at Kissmetrics. We’ll talk about Zach’s process and planning, how to work with guest writers, how to publish lots of content with a small team, and how to turn your marketing blog into a leading authority. Sit back, relax, and get read to glean a ton of great information from Zach.

Some of the highlights of the show include:

  • Some information about Kissmetrics and what Zach does there, as well as what topics are covered on the Kissmetrics blog.
  • Why the team as Kissmetrics embraces guest posts and how those fit into the site’s strategy.
  • The goals of the Kissmetrics blog and how the team uses data analysis and testing to achieve them.
  • How Zach uses data to know that the blog posts and CTAs are working and how the information helps the team tweak future blogs for more success.
  • The standards that the Kissmetrics team holds its guest writers to.
  • How Zach manages the blog as the only permanent person on the team.
  • The typical workflow for a blog post on Kissmetrics.
  • Zach’s advice for a marketing team that is hoping to add blog content to their marketing mix.




Blog Post: What’s the Difference Between Google Analytics and Kissmetrics?

Aug 22, 2017

What does a true marketing leader look like? What kind of results do they get? How do you lead and develop a culture that is hyper focused on growth and routinely produces 10X results and builds audiences into the hundreds of thousands?

Today I’m talking to Eric Siu, the CEO of the digital marketing agency Single Grain, the host of the Growth Everywhere podcast, co-host of the Marketing School Podcast with Neil Patel, and a contributor to noteable online publications like Forbes, Entrepreneur, and more.

Some of the highlights of the show include:

  • What Eric is up to and his vision for Single Grain as a place to grow
  • The importance of people, culture, and trust when stepping into a new company
  • Hiring really good people and getting out of their way
  • Sticking with the Growth Everywhere podcast even when the first year was a grind
  • Batching and using systems to get everything done
  • How content scales well and the importance of playing the long game
  • Building out a framework to repurpose content, especially when starting out
  • Focusing on one thing each day and delegating things that can be delegated
  • The hiring funnel, core values and a trial assignment


Single Grain

Marketing School Podcast

Growth Everywhere Podcast


Traction: Get a Grip on Your Business

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Aug 15, 2017

Video marketing: When you use it to grow your audience, it’s as much a science as it is an art. There are so many platforms, strategies, and networks; how do you know where to focus your time, money, and energy for the biggest return?

Today we’re talking to Mark Robertson, the co-founder of Little Monster Media, the founder of ReelSEO, and a digital video veteran. He’s going to talk to us about increasing your reach and growing your audience through video marketing.

Some of the highlights of the show include:

  • Information about Little Monster Media and what Mark does there.
  • What platforms to focus on for people who are new to video marketing.
  • How brands can build their audiences using YouTube and Facebook Video.
  • How brands can follow the practices of publishers to see success when it comes to advertising and content marketing. Mark gives examples of brands that create compelling content without being “in your face.”
  • How to know whether video is a medium you should use and harness, as well as stats on how video affects the brain in comparison to how text affects the brain.
  • The importance of testing and measurement when it comes to getting your material in front of the right people.
  • What measurements and technical details to pay attention to in order to succeed with video marketing.


Little Monster Media


Aug 8, 2017

When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that?

Today, we’re talking to CoSchedule’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode!

Some of the highlights of the show include:

  • Rachel’s job description and mission at CoSchedule.
  • Rachel’s strategy for attracting the right audience through AdWords.
  • Thoughts on writing great ad copy that gets clicks, as well as why testing is so important.
  • How Rachel works with landing pages to boost the conversion rate.
  • What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics.
  • How to determine a budget when it comes to ads.
  • Rachel’s best advice for someone who is new to AdWords and is just getting started.




Google Analytics

Aug 1, 2017

People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll need to create valuable experiences for them.

Today we’re talking to Carla Johnson, the brains behind Type A Communications and the author of Experiences: The 7th Era of Marketing. She will talk to us about how to create value with our content, how to manage change within your organization, and how to break the status quo.

Some of the highlights of the show include:

  • Information about Type A Communications and what Carla does there. She also talks about what it was like to co-write Experiences and some of the takeaways of the book.
  • Carla’s best advice for marketers who want to create value for their audience.
  • The differences between relationship-building and experience-creating, as well as why now is the right time to start focusing on creating experiences.
  • Examples of brands that have gotten the experience-building down to a science, including Nike and Vail Resorts.
  • Tips for making this new era of marketing something your company implements and succeeds with.
  • Carla’s basic steps behind content creation management and her best advice for marketers who want to break through the status quo.


Type A Communications

Experiences: The 7th Era of Marketing



Quotes by Carla:


“With the sophistication of consumers and the social world in which we live, just having a relationship isn’t enough.”


“People need to feel a little uncomfortable and understand that what has historically been safe is now perhaps the risky option.”


“We have to start being able to look at brands and ideas and experiences... that have nothing to do with our industry or with marketing. Dig deep and understand what has inspired you as a person.”

Jul 25, 2017

Have you had the frustrating experience of sending out social media posts only to receive no engagement whatsoever? Most marketers have had this happen, and some have it happen frequently. Today we’re going to be talking to CoSchedule’s own Nathan Ellering. He’s the head of demand generation here at CoSchedule, and he has conducted a study that allows him to predict how well a particular post will do on any social media platform. Do you want to increase your social media engagement? If so, you won’t want to miss today’s show.

Some of the highlights of this episode include:

  • The scoop on CoSchedule and what it is Nathan does here as the head of demand generation. Nathan also shares how big the demand generation team is.
  • Why Nathan took on his research project on which social media posts tend to do well on which platforms and how he evaluated different standards of performance.
  • How the demand generation team uses data to do what works, over and over again.
  • How Nathan went from having massive pile of data to putting it all into motion to work for CoSchedule.
  • Why marketers should focus on content before mechanics.
  • Hints on where to get the inspiration needed to create great content. Nathan explains methods such as PAS (problem-agitate-solve), bridge after bridge, AIDA (attention, interest, desire, action), and the 4 Cs (clear, concise, compelling, credibility).
  • How to use closed-ended questions, controversy, anecdotes, and quotes on social media for maximum engagement.
  • Specific strategies for finding success on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+.
  • Nathan’s very best advice on leveling up your social media skills.



Best Times to Post on Social Media

Best Times to Send Email

CoSchedule Social Message Optimizer

Jul 18, 2017

Have you thought about what makes someone a thought leader? One of the best ways is to publish content consistently. Today we’re talking to Shawn Smith, the co-owner of Trizone. Shawn knows all about how to create high-quality content with limited resources, how to involve subject matter experts in creating your content, and why automating processes can help you get everything done. You’ll want to stay tuned to hear about all of this and more!

Some of the highlights of the show include:

  • A bit about Trizone and what Shawn does there as a “jack of all trades.”
  • What it’s like working with a small team and how they work as efficiently as possible.
  • What fluidity means to Shawn and how it helps his team be more effective and productive when it comes to creating great content.
  • How automating some of the process helps Shawn and his team be more efficient and save time.
  • How and why the Trizone team works with subject matters to help them with their content creation and thought-leadership. Also, Shawn talks about how he gets into contact with them and gets them to contribute.
  • Shawn’s best tips for working with subject matter experts and collaborating with a remote team of people.
  • Information about the Trizone workflow process and why it works for them.
  • Advice for a small team who is looking to become an authority in their niche through content creation.


Shawn Smith




Jul 11, 2017

You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at CoSchedule and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make CoSchedule’s content memorable and trustworthy.

If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show!

Some of the highlights of the show include:

  • Emma’s background and how she ended up being the product marketing specialist at CoSchedule, as well as what Emma does on the product marketing team.
  • Emma’s definition of product marketing and how it helps create relationships that can lead to sales.
  • Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients.
  • Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind.
  • How to tell whether your messaging is effective and actually working to help you build relationships and create conversions.
  • Some easy ways to jump-start adding some emotional messaging into your copy.
  • Incorporating humor into your copy: How to do it with gifs, hashtags, and more.
  • What Emma recommends for someone hoping to improve their writing.


Emma Tupa



Copy Hackers

Jul 4, 2017

Thought leadership: You’ve no doubt heard the buzzword, but do you know what it means? More importantly, do you know why it matters when it comes to building and growing your business? Today we are going to talk to John Hall, the co-founder and CEO of Influence & Co., is going to chat with us today about how thought leadership can help you scale your business and take it to the next level. 

Some of the highlights of the show include: 

  • How John got started with Influence & Co., how the company helps other businesses, and why they developed the technology needed for content creation and distribution.
  • What inspired John to write his book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.
  • Tips on building influence for those who want to use their influence to write and publish a book, as well as the first steps to take when writing a book.
  • How a marketer can find a great idea to pitch to an influential publication.
  • Some tactics John has used to build influence and position himself as an authority.
  • Ideas on measuring intangibles like brand awareness, thought leadership, and influence with both qualitative and quantitative measurements.
  • John’s best advice for someone looking to position themselves as an authority or an influencer. 


John Hall on LinkedIn

Influence & Co.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You






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