AMP050: Joshua Hardwick Founder of the SEO Project

Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?

Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about outreach-based SEO. If you’ve been wanting to get your site at the top of the Google results page (and who hasn’t?), you won’t want to miss today’s show.

Some of the highlights include:

• A bit of information about The Seo Project and what is on the blog.
• What outreach-based link-building is and why it’s important to someone’s SEO strategy.
• Why the quality and usefulness of your content is still king, no matter what your SEO strategy is.
• The importance of knowing your audience: What do they want to read about? Joshua talks about a few hints and tips for getting more people to read your content.
• Why the skyscraper technique often works well.
• How to reach out to industry influencers in an effort to build a relationship.
• Some ways NOT to approach link-building with outreach.
• Tips on how to know whether your strategy is working: What metrics should you be looking for?

Links:

The SEO Project

Skyscraper Technique

Joshua on Ahrefs

BuzzSumo

CoSchedule

Quotes by Joshua:

“The first place to start is to have something worthwhile, something that people will actually link to.”

“My number one piece of advice would be just to be as genuine as you possibly can.”

“Even if you're creating great content, even if you’ve got everything else right, most people won’t rank for the terms that they want to rank for without getting at least some links.”