Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon?
Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest and most valuable companies.
Some of the highlights of the show include:
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Quotes by Nir Eyal:
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
These days, you need to create both a great Website and great content to rank on Google.
Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.
Some of the highlights of the show include:
Links:
Quotes by Brian Dean:
“You really have to create legitimately great content and a legitimately great Website to rank in Google.”
“Everything starts with a keyword with SEO.”
“They just regurgitate what’s already out there and that’s not the type of content that’s going to rank as well on Google.”
“There’s tons of ways to make your content more valuable than the competition.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
How much attention do you pay to keywords in your content?
For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place.
This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.
Today, we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. She talks to us about using keywords well when creating content.
Some of the highlights of the show include:
Links:
Quotes by Julia McCoy:
“Just having engaging writing is number one. You have to write to be read. Number two, you have to be super thorough on the topic.”
“Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic."
“Consistency is key. Whenever you start, give your audience something to look forward to.”
Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before.
Today, we’re talking to Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and has a steady stream of stuff on okdork.com.
Some of the highlights of the show include:
Links:
Quotes by Noah Kagan:
“I believe in hope in fantasy and fairytales in the real world or in the non-business world, but in business, no.”
“If you're not making mistakes, you're probably not experimenting enough.”
“At the end of the day, it really just comes down to you got to do it yourself... go and experiment yourself, go and promote something.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
Links:
Quotes by Rand Fishkin:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”